Success Strategies for Internet & E-Mail Marketing
course on interactive marketing featuring best-practice tactics and
results-building web techniques
Extraordinary Ideas, Strategies and Techniques for Improving Your Internet and
E-Mail Marketing Results
E-mail marketing is a proven cost-effective channel to
generate sales, increase customer spending and acquire new customers.
Personalized/permission-based e-mail is not only here to stay, it’s become a
driving force behind the way companies communicate with prospects and customers.
If your organization is slow to integrate e-mail marketing solutions into your
ongoing marketing plans, you stand a strong chance of losing your edge to
competitors who have embraced e-mail.
Which is why you simply can’t afford to miss Success
Strategies for Internet & E-Mail Marketing. An intensive two-day workshop, this
highly interactive, comprehensive training is designed to help you effectively
use interactive marketing methods to build your business and grow your profits.
Learn from top Internet marketing expert, Regina “Reggie” Brady
You’ll learn directly from industry insider and expert Reggie Brady, one of the
leading authorities in the nation on e-mail marketing. With more than 20 years
of “in the trenches” experience, Reggie is a pioneer in the field of interactive
marketing. Reggie has helped hundreds of top companies across the country
achieve a whole new level of success through the Internet, and now you have the
rare opportunity to learn firsthand from this extraordinary Web marketing guru.
Finally! Training packed with lessons from the real-world –
NOT useless theories!
This hands-on, practical course is filled with dozens of case studies and
real-world examples of how companies large and small have achieved great results
on the Web and through e-mail marketing. You’ll discover exactly how to use
e-mail to acquire new prospects and generate leads, build loyalty and sell
products and services. You’ll learn how to leverage the power of search engine
marketing to drive the right traffic to your site. What’s more, you’ll get
up-to-the-minute information from an industry expert on the changing legal
landscape of e-mail marketing and consumer privacy concerns.
Master the keys to Internet marketing success – in just 2
Why risk learning online marketing skills by costly trial and error when you can
get up to speed fast on essential techniques and strategies that will make all
the difference in your results? The Internet marketing know-how you need to
improve your results and increase your ROI is only a 2-day workshop away!
“Reggie” Brady - Learn Web and e-mail marketing know-how from one of
the leading authorities in the nation!
One of the country’s leading authorities on e-mail marketing,
she is the author of Cybermarketing: Your Interactive Marketing Consultant and
was a contributor to Net Success: 24 Leaders in Web Commerce Show You How to Put
the Web to Work for Your Business. As a respected industry leader, she is
frequently a spokesperson for the interactive direct marketing industry and has
been quoted in The New York Times, Advertising Age, Ad Week, Dow Jones
Interactive, Crain’s New York Business, Direct Marketing News, Newsday and many
Reggie has more than 20 years of “in the trenches” direct
marketing experience and has held executive positions in online marketing at
FloNetwork, Inc. (now DoubleClick), Acxiom/Direct Media and CompuServe. On the
client side, she’s directed marketing efforts for major corporations such as
Columbia House and Hearst Publishing.
President of her own e-marketing and direct marketing
consulting firm, Reggie Brady Marketing Solutions, Reggie serves on a number of
industry boards, including the Association of Interactive Marketing’s Council
for Responsible E-Mail and the Direct Marketing Association’s Ethic’s Policy
Committee. She is also a frequent featured speaker at national and international
conferences on the topic of e-mail and
Reggie packs her training with “must-know” information,
sharing insider tips, best practices and “how to’s” for improving your Web and
e-mail marketing results. Don’t miss this rare opportunity to learn directly
from a leading expert in Internet marketing strategy – for techniques and tools
guaranteed to maximize your results!
- Marketing managers, executives and business owners
- Consumer marketers and business-to-business marketers
- Organizations that currently use e-mail and want to do it
- Organizations wanting to get started with e-mail marketing
- Professionals who want to get up-to-speed quickly
Whether your organization is just beginning to explore Web and
e-mail marketing or wants to substantially improve your results from existing
programs, this training will deliver the proven techniques and strategies you
need to do it effectively – for maximum return on investment.
intensive two-day course and you’ll learn how to …
- Make sure your e-mail doesn’t look like spam – 5 things you
- Know the two most important factors in getting your e-mail
opened and read.
- Grow your e-mail list, including one tip guaranteed to
double the number of sign-ups you receive!
- Boost your results simply by mailing on a certain day of
the week and time of day.
- Craft compelling content: Short copy or long copy – when to
- Effectively measure and interpret your results, including
industry benchmarks to determine success.
- Successfully apply the 7 steps for search engine
- Integrate your online and offline marketing efforts with 6
- Get listed on the first page of leading search engines.
- Maximize your use of ad banners and affiliate programs.
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Essentials of E-Mail and Permission
Why e-mail is faster,
cheaper and better than other forms of marketing
How to get started and
where to invest your dollars for a pay-off
How to navigate
successfully in a sea of spam
Building privacy and
permission standards to protect your customers and your brand
Tips to decide whether to
send e-mail yourself or outsource (and some inexpensive solutions)
Most common mistakes
marketers make and how to avoid them
Words and phrases that can
damage your ability to get your mail delivered
A look at metrics and
results across many industries
Traffic to Your Web Site: How to Find and Qualify the Right Leads
- How to launch a
prospecting campaign that gives you the best chance for success
- What to ask on an
online registration form to ensure both quality and quantity
- Case studies and
examples of acquisition efforts that worked
- How to select the
right lists for e-mails and newsletters for ad banners
- Tips for effective
copy and design
- What are the keys to
results? Focusing your testing on that which makes the greatest impact
- Checklist for
promotions that inspire interest
- Learn 5 techniques
that will allow your site to show up in search engines
III. How to
Grow Your List of E-Mail Addresses
- Online and offline
techniques to employ for fast growth
- Secrets of appending
e-mail addresses to your customer file
- What to do when a
customer’s e-mail address is no longer valid or deliverable
- How to start the
relationship off on the right foot
- How to get your
customers to update their preferences so you get their most current
- Motivate your
customers to refer a friend or colleague
- Case studies of how
marketers have dramatically increased their lists – quickly!
the Relationship: How to Maximize Retention and Sales
- Developing a strategic
plan for success
- The anatomy of an
- How to launch an
- Effective integration
of e-mails and your Web site
- Advanced techniques
that are surprisingly simple to execute: Triggered messages, personalization,
tracking all the way through to a sale
- The power of
developing customer segments
- When to mail and how
often to mail
- The 4-step process of
- Case studies and
examples of effective communications and promotions
- How to reactivate
customers who have gone dormant
V. E-Mail and
the Marketing Mix: Multi-Channel Marketing
- How to integrate
e-mail with direct mail, telemarketing and retail
- Common pitfalls in
developing and implementing a multi-channel plan
- Using one channel to
drive action in another
- Why multi-channel
shoppers are “the holy grail”
- Case studies and
examples of what works
VI. How to
Monetize Your Interactive Efforts
- How to make money by
making your list available to third party offers
- Should you accept
banner ads in your newsletter or Web site?
- How to add content to
your site and get paid to do it
Engines, Ad Banners and Affiliate Programs
- The ins and outs of
- Tips to optimize your
home page and secondary pages to get listed in search engines
- Does buying keywords
on search engines make sense for you?
- How to get others to
link to your site
- Do ad banners work?
- The 7 steps of
successful search engine marketing
- How to build an
effective affiliate program
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need to succeed. That's why every seminar, conference and training resource we
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