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The Creative Marketing & Sales Conference  

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Seminar Summary:

An Out-Of-The-Box Extravaganza for Extraordinary Marketing & Sales Professionals and Those Who Want to Be! (see full course description)

 
 

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Training Course Syllabus:


Summary

An Out-Of-The-Box Extravaganza for Extraordinary Marketing & Sales Professionals and Those Who Want to Be!

Letter from the Chair:
 

Does your creative thinking cap need an extreme makeover? Are your bright marketing ideas getting dimmer by the minute? Worried your sales are in a slump and you need a kick start?

Then it’s time to shake off the mental cobwebs and let your imagination out to play at a unique learning adventure designed exclusively for marketing and sales pros!

Rest assured this conference isn’t yet another seat-numbing yawn-o-rama led by talking heads. Ain’t even the same species! This is radically different training for radically different times — where the traditional rules of sales and marketing have been shattered and new principles are evolving as quickly as the business environment itself.

We’ve packed this event with unlimited opportunities for you to cram your cranium with ingenious solutions, fresh approaches and inventive strategies for taking your renewed creativity all the way to the bank! We’ve even added a third conference track devoted to sales, which means more tantalizing sessions, more bold ideas and way more fun than ever before.

If you want to plug into what’s new, what’s edgy, what’s ahead — and what WORKS! — in sales and marketing for 2005 and beyond, this event is where it’s at.

And just so we’re clear, there’s a serious method behind the madness of all our fun and games. You’ll learn how to apply your newfound creativity directly to your specific marketing dilemmas and sales challenges for incredible, unprecedented results. Expect to come roaring out of this conference with unstoppable creative energy — wired, inspired and ready to tackle anything that comes your way!

But to get in on the marketing and sales event of the year in your area, you’ve got to make the first move. Why let your competitors have all the fun? Enroll today — and get ready to blow them away!

Creatively Yours,

Sharon Yoder
Conference Chair P.S.

This creativity jammed conference offers more than we could pack into a single day! So we’ve planned Day Two post-conference workshops you won’t want to miss. Call for more details.


Agenda at a Glance:
 
DAY ONE
8:30 a.m. Registration begins

9:00 - 10:00 a.m.

Opening Session: The Rules of Chart-Topping Marketing and Sales Success — and When to Break Them!
 
10:00 - 10:15 a.m. Break
Conference Break-Out Sessions Begin

Concurrent Sessions
Choose one
Track 1
Boosting Your Creative Strategy
Track 2
Utilizing Alternative Marketing Media
Track 3
Super-Successful Creative Sales Strategies

Session A
10:15 - 11:00 a.m.

Session 1A:
Learning From the Best: Marketing Ideas That Worked ... and Bombed

Session 2A:
Secrets to Creating Successful Direct Mail Campaigns

Session 3A:
Mastering the Art and Science of Lead Generation
11:00 - 11:15 a.m. Break

Session B
11:15 - 12:00 p.m.

Session 1B:
Mind Reading 101: Reading Your Customer’s Ever-Changing Mind

Session 2B:
Success Strategies for E-Mail Marketing

Session 3B:
Unleashing Your Inner Creativity to Sell, Sell, Sell!

12:00 - 1:15 p.m.

Lunch
 

Session C
1:15 - 2:00 p.m.

Session 1C:
Killer Creative Techniques to Keep Your Competitive Strategies on Top

Session 2C:
Driving Ms. Daisy And Millions of Other Customers to Your Web Site

Session 3C:
Using Cold-Calling to Make Yourself a Selling Superstar
2:00 - 2:15 p.m. Break

Session D
2:15 - 3:00 p.m.

Session 1D:
Red Pen Alert! Tools for Sizzlin’ Copy

Session 2D:
Keep It Legal: A Regulatory Update for Marketers

Session 3D:
Creative Tactics for Overcoming Customer Objections
 
3:00 - 3:15 p.m. Break

3:15 - 4:00 p.m.

Closing session:
Now Go Do It — Making Your Creativity Pay Off

 

DAY TWO - Post-Conference Workshops (Optional)
8:30 a.m. Registration begins

9:00 - 11:45 a.m.
Morning Workshop
Integrating a Successful Marketing Mix: Creating an integrated marketing recipe that won’t fall flat

 
11:45 a.m. - 1:15 p.m. Lunch Break (on your own)

1:15 - 4:00 p.m.
Afternoon Workshop
Creative Online Marketing: How to maximize your e-mail and Web marketing efforts
 

 

Session Description:
 

OPENING SESSION: The Rules of Chart-Topping Marketing and Sales Success — and When to Break Them!
Chart-topping success doesn’t happen in a vacuum. Truly successful marketing departments and sales teams all share certain traits that unsuccessful ones wish they had. This energetic opening session kicks off Day One as you and your conference mates discover expert insight into exactly what turns an ordinary marketing or sales staff into an extraordinarily creative team. No matter where you are in your organization’s hierarchy — top management or a fresh-faced beginner — you’ll find out what it takes to build a positive work climate that fosters creativity, encourages teamwork and guarantees success!
 

Track A
Boosting Your Creative Strategy

Session 1:
Learning From the Best: Marketing Ideas That Worked … and Bombed

There have been millions of creative marketing campaigns that had one teensy little problem — they didn’t work. There have also been those campaigns that combined a certain creative force with an undeniable appeal that sent sales through the roof. Test out your “marketing eye” by looking at actual marketing pieces and vote for those that you think work. Come to this session and put your instincts to the test!

Session 2:
Mind Reading 101: Reading Your Customer’s Ever-Changing Mind

Like the shifting sands of the desert, your customers’ needs and wants seemingly change every day. And if you can’t stay three steps ahead, you’ll lose them. So unless your name is Nostradamus, how do you know what’s on their minds? Easy ... attend this session and you’ll learn the strategies top marketers use to stay agile and adaptable in an ever-changing marketplace.

Session 3:
Killer Creative Techniques to Keep Your Competitive Strategies on Top

Sure, you’d love to have all the time in the world to gently tweak a faltering marketing campaign. But time is one thing you often don’t have. Attend this session and you’ll leave with a dozen foolproof marketing techniques you can implement when you need positive results — and fast! Explore copy, color, design and positioning strategies guaranteed to put a new face on your project, generating excitement and higher response.

Session 4:
Red Pen Alert! Tools for Sizzlin’ Copy

The great secret to successful copywriting is knowing when to stop! Attend this session and you’ll learn how to add more pizzazz to your writing, capture your readers’ attention and do it all in just the right number of words! You’ll identify words that put your reader to sleep and overly creative prose that buries your message. Not just for the copywriters of the
world, this session is for anyone who needs to write on-target marketing pieces!
 

Track B
Using Alternative Marketing Media


Session 1:
Secrets to Creating Successful Direct Mail Campaigns

Only a few years ago, direct mail was considered a dinosaur by a lot of folks who saw Web marketing as the giant comet that would wipe direct mail off the face of the Earth. But things didn’t turn out that way. Attend this session and you’ll discover why direct mail still holds a profitable place in your marketing mix. Learn expert tips for boosting response rates and developing catalogs and letter packages that get opened AND read.

Session 2:
Success Strategies for E-Mail Marketing

So how exactly do you reach thousands of your customers economically ... achieve outstanding response rates ... and utilize text and HTML methods to create breathtaking marketing pieces that don’t get dumped by some gatekeeping spam filter? Attend this session to learn the secrets to successful permission marketing and essential strategies for optimizing your e-mail programs. (Make sure you sign up for our Day 2 workshop and take your Web/e-mail marketing to an entirely new level!)

Session 3:
Driving Ms. Daisy and Millions of Other Customers to Your Web Site

When it comes to search engine optimization, there’s not a lot of difference between being the first or twentieth Web site to pop up on a search. But in terms of hits to your site, there’s a HUGE difference. Attend this session and you’ll learn the tips and techniques top Internet marketers use to get their sites noticed on Internet search engines. Discover the power words and phrases search engines love — and the ones that’ll put you on a fast track to nowhere!

Session 4:
Keep It Legal: A Regulatory Update for Marketers

Is your business hard hit by the seemingly endless legislation that tries to handcuff your attempts to sell a product or service (spam, no-call, etc.)? Then don’t miss this up-to-the-minute look at what’s currently being legislated ... what’s coming down the pike ... and what’s in store for organizations that don’t follow the rules. Get the scoop on how to keep marketing efforts legal without having to do all the time-consuming research yourself.
 

Track C
Super-Creative Sales Strategies

Session 1:
Mastering the Art and Science of Lead Generation

The formula for sales success is simple: All you do is generate sales leads and turn them into buying customers. A cinch, right? Suuuuure it is! Attend this session and you’ll gain innovative strategies for generating not only more leads — but BETTER leads! You’ll discover alternative methods for finding leads, common mistakes that doom your lead generation efforts, and 5 surefire steps top sales pros use to turn leads into sales.

Session 2:
Unleashing Your Inner Creativity to Sell, Sell, Sell!

If you’ve ever envied another salesperson who always seems to come up with creative solutions to the most challenging problems and muttered, “Why didn’t I think of that?”, then this session is for you! You’ll learn techniques and strategies for sparking new ideas and becoming more innovative in your sales career. This workshop is guaranteed to give you a fun and interactive “mental workout” that will recharge your batteries and put you back on top of your game (or get you there for the first time!).

Session 3:
Using Cold-Calling to Make Yourself a Selling Superstar

There is no better way to make yourself into a sales superstar than by mastering the essentials of effective cold-calling. At this session, you’ll gain an arsenal of time-tested skills sure to help you reach the decision-maker ... answer customer objections ... and stay cool and confident no matter how much resistance comes your way. You can use your newfound cold-calling savvy immediately to take your results to the next level!

Session 4:
Creative Tactics for Overcoming Customer Objections

When it comes to creating bigger and better sales, an ounce of “objection prevention” is worth a pound of cure. How do you convince customers who say they “just want to think about it,” or tell you they’re “happy with our current supplier” without coming off as pushy? Come to this skill-packed session and get the 7 tools for overcoming objections. You’ll be better equipped to turn resistant prospects into eager customers from now on!
 

CLOSING SESSION: Now Go Do It – Making Your Creativity Pay Off
So now you’ve spent an exhilarating day learning terrific new marketing ideas and sales strategies that will send your results soaring. After networking with your peers and picking the brains of our expert training staff, you’re ready to go back to the office and apply what you’ve learned ... but where do you do start? This insightful closing session will show you how to create an easy-to-implement action plan that will guide you in putting your renewed creativity and bright ideas to work on the job — for a continued payoff that will amaze you!


Post Conference Workshops:
 

MORNING WORKSHOP
Integrating a Successful Marketing Mix: Creating an integrated marketing recipe that won’t fall flat

Master chefs don’t throw a bunch of ingredients into a pot, stir the mishmash around and expect a culinary masterpiece as the result. The same holds true for you as a master marketer. This exclusive morning workshop is a how-to session that will help you cook up rock-solid integrated marketing approaches that are consistent in their strategic message.

Attend, and you’ll learn how to ...

  • Establish consistency between different media and touch points
  • Develop a marketing mix that sticks to the message
  • Make your elements work together as a unified force
  • Guarantee the greatest return on your marketing dollars
  • Attract and retain more customers and increase the value of your relationships

AFTERNOON WORKSHOP
Creative Online Marketing: How to maximize your e-mail and Web marketing efforts

Today, online marketing is crucial to the success of your organization. But it can also be very confusing as it is constantly evolving and ever-changing. This intensive session will make sense of it all and show you how to take even greater advantage of the enormous potential Web marketing offers your company.

Attend and you’ll learn how to ...

  • Make your Web site stand out with proven tips, techniques and strategies
  • Identify 5 ways to make your e-mails winners — and keep them from being mistaken for spam
  • Successfully apply 7 steps for search engine optimization for your Web site
  • Grow your e-mail database
  • Effectively measure and interpret your results, including industry benchmarks to determine success

Seminar Summary:

An Out-Of-The-Box Extravaganza for Extraordinary Marketing & Sales Professionals and Those Who Want to Be! (see full course description)

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