Letter from the
Does your creative
thinking cap need an extreme makeover? Are your
bright marketing ideas getting dimmer by the minute?
Worried your sales are in a slump and you need a
Then it’s time to shake off the
mental cobwebs and let your imagination out to play
at a unique learning adventure designed exclusively
for marketing and sales pros!
Rest assured this conference isn’t
yet another seat-numbing yawn-o-rama led by talking
heads. Ain’t even the same species! This is
radically different training for radically different
times — where the traditional rules of sales and
marketing have been shattered and new principles are
evolving as quickly as the business environment
We’ve packed this event with
unlimited opportunities for you to cram your cranium
with ingenious solutions, fresh approaches and
inventive strategies for taking your renewed
creativity all the way to the bank! We’ve even added
a third conference track devoted to sales, which
means more tantalizing sessions, more bold ideas and
way more fun than ever before.
If you want to plug into what’s
new, what’s edgy, what’s ahead — and what WORKS! —
in sales and marketing for 2005 and beyond, this
event is where it’s at.
And just so we’re clear, there’s a
serious method behind the madness of all our fun and
games. You’ll learn how to apply your newfound
creativity directly to your specific marketing
dilemmas and sales challenges for incredible,
unprecedented results. Expect to come roaring out of
this conference with unstoppable creative energy —
wired, inspired and ready to tackle anything that
comes your way!
But to get in on the marketing and
sales event of the year in your area, you’ve got to
make the first move. Why let your competitors have
all the fun? Enroll today — and get ready to blow
Conference Chair P.S.
This creativity jammed conference
offers more than we could pack into a single day! So
we’ve planned Day Two post-conference workshops you
won’t want to miss.
Call for more details.
Agenda at a
9:00 - 10:00 a.m.
Opening Session: The Rules of
Chart-Topping Marketing and Sales Success —
and When to Break Them!
10:00 - 10:15 a.m.
Break-Out Sessions Begin
Boosting Your Creative Strategy
Utilizing Alternative Marketing Media
Super-Successful Creative Sales
10:15 - 11:00 a.m.
Learning From the Best: Marketing Ideas
That Worked ... and Bombed
Secrets to Creating Successful Direct
Mastering the Art and Science of Lead
11:00 - 11:15 a.m.
11:15 - 12:00 p.m.
Mind Reading 101: Reading Your
Customer’s Ever-Changing Mind
Success Strategies for E-Mail Marketing
Unleashing Your Inner Creativity to
Sell, Sell, Sell!
12:00 - 1:15 p.m.
1:15 - 2:00 p.m.
Killer Creative Techniques to Keep Your
Competitive Strategies on Top
Driving Ms. Daisy And Millions of Other
Customers to Your Web Site
Using Cold-Calling to Make Yourself a
2:00 - 2:15 p.m.
2:15 - 3:00 p.m.
Red Pen Alert! Tools for Sizzlin’ Copy
Keep It Legal: A Regulatory Update for
Creative Tactics for Overcoming Customer
3:00 - 3:15 p.m.
3:15 - 4:00 p.m.
Now Go Do It — Making Your Creativity
- Post-Conference Workshops (Optional)
9:00 - 11:45 a.m.
Integrating a Successful Marketing Mix:
Creating an integrated marketing recipe that
won’t fall flat
11:45 a.m. - 1:15 p.m.
Lunch Break (on your own)
1:15 - 4:00 p.m.
Creative Online Marketing: How to
maximize your e-mail and Web marketing
The Rules of Chart-Topping Marketing and Sales
Success — and When to Break Them!
Chart-topping success doesn’t happen in a vacuum.
Truly successful marketing departments and sales
teams all share certain traits that unsuccessful
ones wish they had. This energetic opening session
kicks off Day One as you and your conference mates
discover expert insight into exactly what turns an
ordinary marketing or sales staff into an
extraordinarily creative team. No matter where you
are in your organization’s hierarchy — top
management or a fresh-faced beginner — you’ll find
out what it takes to build a positive work climate
that fosters creativity, encourages teamwork and
Boosting Your Creative Strategy
Learning From the Best: Marketing Ideas That Worked
… and Bombed
There have been millions of creative marketing
campaigns that had one teensy little problem — they
didn’t work. There have also been those campaigns
that combined a certain creative force with an
undeniable appeal that sent sales through the roof.
Test out your “marketing eye” by looking at actual
marketing pieces and vote for those that you think
work. Come to this session and put your instincts to
Mind Reading 101: Reading Your Customer’s
Like the shifting sands of the desert, your
customers’ needs and wants seemingly change every
day. And if you can’t stay three steps ahead, you’ll
lose them. So unless your name is Nostradamus, how
do you know what’s on their minds? Easy ... attend
this session and you’ll learn the strategies top
marketers use to stay agile and adaptable in an
Killer Creative Techniques to Keep Your Competitive
Strategies on Top
Sure, you’d love to have all the time in the world
to gently tweak a faltering marketing campaign. But
time is one thing you often don’t have. Attend this
session and you’ll leave with a dozen foolproof
marketing techniques you can implement when you need
positive results — and fast! Explore copy, color,
design and positioning strategies guaranteed to put
a new face on your project, generating excitement
and higher response.
Red Pen Alert! Tools for Sizzlin’ Copy
The great secret to successful copywriting is
knowing when to stop! Attend this session and you’ll
learn how to add more pizzazz to your writing,
capture your readers’ attention and do it all in
just the right number of words! You’ll identify
words that put your reader to sleep and overly
creative prose that buries your message. Not just
for the copywriters of the
world, this session is for anyone who needs to write
on-target marketing pieces!
Using Alternative Marketing Media
Secrets to Creating Successful Direct Mail Campaigns
Only a few years ago, direct mail was considered a
dinosaur by a lot of folks who saw Web marketing as
the giant comet that would wipe direct mail off the
face of the Earth. But things didn’t turn out that
way. Attend this session and you’ll discover why
direct mail still holds a profitable place in your
marketing mix. Learn expert tips for boosting
response rates and developing catalogs and letter
packages that get opened AND read.
Success Strategies for E-Mail Marketing
So how exactly do you reach thousands of your
customers economically ... achieve outstanding
response rates ... and utilize text and HTML methods
to create breathtaking marketing pieces that don’t
get dumped by some gatekeeping spam filter? Attend
this session to learn the secrets to successful
permission marketing and essential strategies for
optimizing your e-mail programs. (Make sure you sign
up for our Day 2 workshop and take your Web/e-mail
marketing to an entirely new level!)
Driving Ms. Daisy and Millions of Other Customers to
Your Web Site
When it comes to search engine optimization, there’s
not a lot of difference between being the first or
twentieth Web site to pop up on a search. But in
terms of hits to your site, there’s a HUGE
difference. Attend this session and you’ll learn the
tips and techniques top Internet marketers use to
get their sites noticed on Internet search engines.
Discover the power words and phrases search engines
love — and the ones that’ll put you on a fast track
Keep It Legal: A Regulatory Update for Marketers
Is your business hard hit by the seemingly endless
legislation that tries to handcuff your attempts to
sell a product or service (spam, no-call, etc.)?
Then don’t miss this up-to-the-minute look at what’s
currently being legislated ... what’s coming down
the pike ... and what’s in store for organizations
that don’t follow the rules. Get the scoop on how to
keep marketing efforts legal without having to do
all the time-consuming research yourself.
Super-Creative Sales Strategies
Mastering the Art and Science of Lead Generation
The formula for sales success is simple: All you do
is generate sales leads and turn them into buying
customers. A cinch, right? Suuuuure it is! Attend
this session and you’ll gain innovative strategies
for generating not only more leads — but BETTER
leads! You’ll discover alternative methods for
finding leads, common mistakes that doom your lead
generation efforts, and 5 surefire steps top sales
pros use to turn leads into sales.
Unleashing Your Inner Creativity to Sell, Sell,
If you’ve ever envied another salesperson who always
seems to come up with creative solutions to the most
challenging problems and muttered, “Why didn’t I
think of that?”, then this session is for you!
You’ll learn techniques and strategies for sparking
new ideas and becoming more innovative in your sales
career. This workshop is guaranteed to give you a
fun and interactive “mental workout” that will
recharge your batteries and put you back on top of
your game (or get you there for the first time!).
Using Cold-Calling to Make Yourself a Selling
There is no better way to make yourself into a sales
superstar than by mastering the essentials of
effective cold-calling. At this session, you’ll gain
an arsenal of time-tested skills sure to help you
reach the decision-maker ... answer customer
objections ... and stay cool and confident no matter
how much resistance comes your way. You can use your
newfound cold-calling savvy immediately to take your
results to the next level!
Creative Tactics for Overcoming Customer Objections
When it comes to creating bigger and better sales,
an ounce of “objection prevention” is worth a pound
of cure. How do you convince customers who say they
“just want to think about it,” or tell you they’re
“happy with our current supplier” without coming off
as pushy? Come to this skill-packed session and get
the 7 tools for overcoming objections. You’ll be
better equipped to turn resistant prospects into
eager customers from now on!
Now Go Do It – Making Your Creativity Pay Off
So now you’ve spent an exhilarating day learning
terrific new marketing ideas and sales strategies
that will send your results soaring. After
networking with your peers and picking the brains of
our expert training staff, you’re ready to go back
to the office and apply what you’ve learned ... but
where do you do start? This insightful closing
session will show you how to create an
easy-to-implement action plan that will guide you in
putting your renewed creativity and bright ideas to
work on the job — for a continued payoff that will
Integrating a Successful Marketing Mix: Creating an
integrated marketing recipe that won’t fall flat
Master chefs don’t throw a bunch of ingredients into
a pot, stir the mishmash around and expect a
culinary masterpiece as the result. The same holds
true for you as a master marketer. This exclusive
morning workshop is a how-to session that will help
you cook up rock-solid integrated marketing
approaches that are consistent in their strategic
Attend, and you’ll
learn how to ...
consistency between different media and
marketing mix that sticks to the message
elements work together as a unified force
greatest return on your marketing dollars
retain more customers and increase the value
of your relationships
Creative Online Marketing: How to maximize your
e-mail and Web marketing efforts
Today, online marketing is crucial to the success of
your organization. But it can also be very confusing
as it is constantly evolving and ever-changing. This
intensive session will make sense of it all and show
you how to take even greater advantage of the
enormous potential Web marketing offers your
Attend and you’ll learn how to ...
- Make your Web site stand out
with proven tips, techniques and strategies
- Identify 5 ways to make your
e-mails winners — and keep them from being
mistaken for spam
- Successfully apply 7 steps
for search engine optimization for your Web site
- Grow your e-mail database
- Effectively measure and
interpret your results, including industry
benchmarks to determine success