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Who should attend The Copywriter's Workshop: 2 Day
Anyone who influences the development and creation of stunningly successful copy can — and will — benefit from this stellar seminar.
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The Copywriter's Workshop: 2 Day  

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Anyone who influences the development and creation of stunningly successful copy can — and will — benefit from this stellar seminar.

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Seminar Summary:

Learn the Secrets Great Writers Use for Success in Every Medium — From Traditional to E-copy to Content Marketing (see full course description)

 
 

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Training Course Syllabus:


The Copywriter's Workshop: 2 Day

Program Description:

Give Us Two Days and You’ll Be Creating More Successful Copy the Very Next Day!

All the fancy graphics and eye-catching layouts in the world won’t help your marketing pieces without one key ingredient: Powerful copy that makes your reader crave the product or service you’re selling or promoting. And while there are a few copywriting strategies that remain timeless (“Show … don’t tell!”), everything else seems to change on a monthly basis. What worked in a campaign six months ago can fall flat today.

That’s why we’re inviting you to learn how to easily stay on top of your game by attending this invigorating, inspirational and eye-opening workshop, The Copywriter’s Workshop. It’s two days packed with copywriting “how tos” … cutting-edge attention-grabbing techniques … successful strategies for selling your message … and proven tips for overcoming the most infuriating challenges that copywriters face every day!

Come With Questions Because We Have The Answers!
Copywriters from around the world have benefited from the powerful copy strategies you’ll learn in this interactive two-day workshop. From accurately targeting your audience … to crafting the best possible hook … to writing lean, error-free copy that sings to your reader, you and your peers will master the how's and whys of creating successful copy.

Plus, you’ll have the opportunity to practice what you’ve learned before you head back to the keyboard for your next project. So bring your questions … we’re positively sure you’ll find the answers here!

Master Successful Copywriting Techniques In Just Two Days!
The chance for you to immerse yourself in two entertaining and jam-packed days of discussing and dissecting the craft of copywriting with a room full of your peers doesn’t come around often. The fact that this will be the most enjoyable two days you’ll ever experience makes this the one “must attend” training session of the year for you. Don’t put it off – register today and start writing better copy than you ever imagined!

Who’ll Be There …

Anyone who influences the development and creation of stunningly successful copy can — and will — benefit from this stellar seminar, including, but not limited to:

  • Copywriters
  • Marketing managers
  • Ad directors
  • Account executives
  • Designers/art directors Creative directors
  • “Do it all” marketing professionals
  • People who suddenly find they’re writing copy as part of their new responsibilities
  • And more!

The chance to learn from one of the industry’s brightest and wittiest copywriting minds doesn’t come around often! Don’t let this unique opportunity pass you by … register today!

What You'll Learn in The Copywriter's Workshop:

Writing to Your Audience Every Time

  • Effective targeting techniques that zero in on your audience
  • Picking out the most compelling benefits of your product
  • Identifying what motivates your audience
  • How to instantly touch those emotional “hot spots” that get you in good with the reader
  • Proven and practical methods of increasing credibility for prospective customers

Copywriting Commandments That Every Great Writer Needs to Know

  • How to pick hot words and phrases that add to your sell – not detract from it
  • Know your features … sell their benefits – and how to always figure this out
  • Creating powerful headlines and tag lines that grab attention
  • Opening lines that keep your customers reading further
  • Tips for breathing life into dry, technical or detailed info

The Short Course on Copywriting Mechanics, Structure and Grammar

  • Grammar rules that your 4th grade teacher would be shocked to see you break … but break them anyway
  • How to talk one-to-one in a marketing effort that reaches millions of people
  • Powerful punctuation: How to use ellipses, bullets, commas for maximum effect
  • Using alliteration and repetition properly without coming off cheesy
  • Imagery – the power of painting a picture with your words
  • How to make your benefit bullets short, snappy and full of reasons for your customer to buy

Avoiding and Overcoming Common Copywriting Headaches and Mistakes

  • How to combat wordiness and keep the content sharp
  • Tips to keep you from falling in love with your creativity (at the expense of the sale)
  • Are your promises big enough – or too big? Techniques that’ll keep your copy from straying over the top
  • Walking the tight rope of writing humorous copy
  • How to get the ideas flowing when you’re stuck
  • The Top 10 Copywriting Mistakes that kill your message, blow your sale and drive copy editors nuts

Writing Copy for Different Media

  • Anatomy of a great ad no matter what media you work in: Direct mail, TV, radio, brochures, print ads, Web, press releases, sales letters, faxes or e-mail
  • How to grab your customer’s attention in 5 seconds or less when they’re turbo-surfing the Web
  • Tips for moving from one media to another
  • The qualities of an effective “P.S.” that transforms it from something you just tack on to the end of your copy to a powerful deal-closer
  • Fundamentals of Web marketing … copy rules for new media
  • Copywriting for visual impact

More Techniques Guaranteed to Take Your Copy to the Next Level

  • Keys to building customer trust in your copy
  • When, where and how to use testimonials
  • USP – what it is and how to make sure that your special promise is big enough
  • Ways to dramatize offerings for greater appeal
  • Testing your copy: What, when, how and why you test

BONUS: Also included in your two-day copywriting workshop, these special features:

  1. “Copywriting CSI” – Performing an Autopsy on the Effectiveness of Your Copy!
    Using real-world case studies, you’ll learn how to objectively audit the true effectiveness of your copy when your marketing piece fails.
  2. “I Think I’d Rather See Another “Cat Playing Piano” Video Than This Stuff!”
    See first-hand what separates great content marketing, social media copy, and viral video scripts from the vast majority of junk that can potentially bury your work and keep it from being seen — and shared. You’ll learn the dos and don’ts of the art of content marketing copywriting.

Meet Your Trainer, Judith Golden

Stay on top of your game with help from one of the nation’s leading “copy doctors.”

Full of humor, real-world knowledge, and a keen eye for perfecting and improving even the most damaged copy, Judith gets our Top Honor for writing profitable prose!

Companies around the world have turned to Judith Golden to create, rescue, or resuscitate every kind of writing project imaginable. From uninspiring Web content ... coma-inducing books and technical manuals ... to insipid marketing materials and corporate correspondence, there isn’t any writing Judith can’t make better. If there’s anyone who appreciates how hard it is to write consistently compelling copy, it’s Judith.

With thousands of ads bombarding our senses daily, Judith knows that the responsibility of making your company’s product stand out from the crowd often rests squarely on the shoulders of creative copywriters — just like you!

Judith’s reputation as a successful copywriter and “fixer” has helped her build a client list that includes some of the most cutting-edge companies in their industries, including American Express, AT&T, Charles R. Drew University, SONY Electronics Corporation, TIVO, Hawaii Health Systems Corp, Wolters Kluwer United States and more!

Judith’s professional success and keen insight into what makes copy successful has turned her into one of the most sought-after speakers on successful copywriting techniques for thousands of writers, editors, and marketing pros across North America.

But be warned: When you attend one of Judith’s dynamic copywriting seminars, you’ll work hard at building your copywriting skills. Behind Judith’s warm smile and calm demeanor is one of the hardest working writers that you’ll ever meet. Her love of the craft — your craft — comes through in every workshop she presents.

You’ll leave this workshop with your head jammed full of proven and practical copywriting strategies, real-world case studies, and shortcuts for making your writing clearer and the process easier. In fact, these techniques are so insightful that you’ll probably start mentally rewriting your current project on the way home — they’re THAT good! But you can’t get them unless you sign up, so register today for this amazingly refreshing copywriting seminar!

*In case of emergency, we will substitute a trainer of equal quality.

Training Seminar Time:

 

Workshop Time: 9:00 AM - 4:00 PM; Workshop Check-in first day begins at 8:30 AM

 

Testimonials:

 

“This is the best class I have ever been to!”   P. Allen, Director of Marketing

“By far the most useable knowledge I’ve ever gained from a seminar ...”  D. Achison, Senior Copywriter

“... a lot of tangible info and tips ... one of the best course I’ve ever attended”  V. Gomez, VP

“Most practical, results-boosting training on copywriting EVER!”  R. Melton, VP Marketing

Seminar Summary:

Learn the Secrets Great Writers Use for Success in Every Medium — From Traditional to E-copy to Content Marketing (see full course description)

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