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Who should attend The Complete Course On Internet & E-Mail Marketing
Marketing professionals, Consumer marketers and business-to-business marketers, Business owners, Sales professionals, Creative professionals, Organizations that currently use e-mail and want to do it more effectively, Organizations wanting to get started with e-mail marketing
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The Complete Course On Internet & E-Mail Marketing  

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Marketing professionals, Consumer marketers and business-to-business marketers, Business owners, Sales professionals, Creative professionals, Organizations that currently use e-mail and want to do it more effectively, Organizations wanting to get started with e-mail marketing

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Seminar Summary:

High-Impact Training For Marketing Pros Wanting A Competitive Edge In Today’s Interactive Marketplace! (see full course description)

 
 

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Training Course Syllabus:


Program Description:



Personalized, e-mail based permission marketing
has exploded across the landscape over the past few years. And why not? It’s a
cost-efficient way to generate sales, increase customer spending and get your
company’s name in front of thousands of potential new customers.



Which is why we invite you to attend The Complete Course On Internet &
E-Mail Marketing
, a dynamic, highly-interactive two-day workshop that will
give you cutting-edge e-mail and Internet marketing strategies that you can
begin implementing the moment you return to work.



Don’t Get Left Behind While Your Competition Reaps The Rewards!

If your organization has been slow to integrate e-mail marketing solutions into
your current marketing plans (or maybe hasn’t even started yet), you’re losing
more customers than you know to competitors who have embraced e-mail and
Internet marketing.



With the strategies and techniques you’ll learn, not only will you add this
amazing tool into your current marketing mix, you’ll make your “traditional”
marketing efforts 10 times more effective. Plus, you’ll turn your company Web
site into a virtual “money magnet” that brings in more customers than you’ve
ever imagined.



Designed for both marketers with a well-established Web presence and those
currently trying to build one from the ground up, this session goes beyond basic
e-mail strategies or reporting of traffic volumes. You’ll learn to identify and
utilize the latest approaches and innovations in measurement and conversion
techniques.


What You´ll Learn:




  1. The two most important factors in getting your e-mail opened and read

  2. Techniques to boost your e-mail response rates

  3. Tips on how to grow your e-mail list, including one guaranteed to double
    the number of sign-ups you receive

  4. Five things you can do to make sure your e-mail doesn’t look like spam

  5. Tips for creating compelling copy and the appropriate length to use

  6. How to accurately measure and interpret your results, including industry
    benchmarks to compare against

  7. Seven steps you can apply to instantly increase your search engine
    optimization results

  8. Tactics for integrating both online and offline marketing efforts

  9. How to get your Web site listed on the first page of leading search
    engines

  10. How to maximize the use of ad banners and affiliate programs

  11. Ways you can increase bottom-line results with viral marketing

  12. About “hot spots” on your Web site and how they can pay big dividends

  13. To utilize the latest in Web analysis tools to make better business
    decisions

  14. The most common pitfalls of integrating multi-channel marketing and how to
    overcome them

  15. And much, much more!



Who Should Attend?




  • Marketing professionals

  • Consumer marketers and business-to-business marketers

  • Business owners

  • Sales professionals

  • Creative professionals

  • Organizations that currently use e-mail and want to do it more effectively

  • Organizations wanting to get started with e-mail marketing



Workshop Agenda:




  1. Fundamentals of E-mail and Permission Marketing



  • How to get started

  • How to ensure your e-mail doesn’t get identified as spam

  • Building legally sound privacy and permission standards

  • Outsource or in-house? Who should manage and send your e-mails?

  • The Top 10 mistakes marketers make and how to avoid them

  • Killer words and phrases that can damage your ability to get your mail
    delivered

  • What you need to know to comply with CAN-SPAM

  • Benchmarking industry standards: Are you holding your own?



  1. Driving More Traffic to Your Site With More Qualified Leads



  • Launching successful prospecting campaigns

  • Questions to ask on an online registration form to ensure both quality and
    quantity

  • Real-world examples of acquisition efforts that worked like a charm

  • Tips for sizzling copy and dynamic design

  • Cutting through the jungle of numbers and figures and focusing on the
    important results that matter



  1. Techniques That Will Pump Up Your E-mail Address Database



  • Grow your database with these effective online and offline techniques

  • Secrets of appending e-mail addresses to your customer file

  • Weeding out invalid or undeliverable e-mail addresses

  • How to get your customers to do your work for you and update their
    preferences themselves

  • Simple motivation techniques that will get your customers to refer friends
    and colleagues

  • Case studies of how marketers have increased their list size



  1. Building Customer Relationships in a “What Have You Done For Me
    Lately?” World



  • Creating – and following – a strategic plan for success

  • Breaking down the anatomy of an effective e-mail

  • How to create an e-mail newsletter

  • Advanced techniques that are surprisingly simple to execute

  • Why you need to develop customer segments

  • Setting up a doable e-mail schedule

  • 4 steps to effective campaign optimization

  • Learn from what worked: Real-world examples of effective communications
    and promotions

  • Breathing life into customers who have gone dormant



  1. Making Multi-Channel Marketing More Successful With E-mail



  • Integrating e-mail into your direct mail, telemarketing and retail mix

  • Common pitfalls to avoid when developing and implementing a multi-channel
    plan

  • How savvy marketers use one channel to drive action in another

  • Why multi-channel shoppers are a “dream come true” for any marketing
    campaign

  • Case studies of what really works



  1. Creating Alternative Revenue Streams “Interactively”



  • Reasons you may not want to accept banner ads in your newsletter

  • Times you’ll want to make your lists available to third-party offers – and
    times you won’t

  • Getting paid to add content to your site? Here’s how to do it!



  1. Additional revenue-generating opportunitiesUsing Search Engines,
    Ad Banners and Affiliate Programs More Effectively



  • The ins and outs of search engines and search engine marketing

  • The 7 steps of successful search engine marketing

  • Optimizing your home page and secondary pages to get listed higher in
    search engines

  • Should you buy keywords on search engines? Find out here

  • How to get others to link to your site and get your name out in front of
    even more people

  • Do ad banners work? The answer may surprise you

  • Building effective affiliate programs


Seminar Summary:

High-Impact Training For Marketing Pros Wanting A Competitive Edge In Today’s Interactive Marketplace! (see full course description)

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