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Who should attend Aligning Marketing and Sales: Achieve Success Through Collaboration Onsite Training
Mid- to senior-level marketing, sales and product executives, including managers, directors, VPs and CMOs.
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Aligning Marketing and Sales: Achieve Success Through Collaboration Onsite Training  

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Mid- to senior-level marketing, sales and product executives, including managers, directors, VPs and CMOs.

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Seminar Summary:

With today’s increasing business pressures, marketers and salespeople must collaborate more productively than ever before. Organizations can no longer afford to let culture, personalities and attitudes drive these two critical teams apart—and threaten the bottom line. Replace turf wars with teamwork and focused tools to help marketing and sales collaborate, communicate—and conquer together! Achieve better and more lasting customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!  (see full course description)

 
 

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Training Course Syllabus:


Aligning Marketing and Sales: Achieve Success Through Collaboration - Available for Onsite Training ONLY

Marketing and sales teams—working allies or adversaries?

"Salespeople care only about commissions!" "Marketers don't know beans about real customers!" Don't let culture, personalities and attitudes drive these two critical teams apart-and threaten the bottom line. This seminar will replace turf wars with team work and with the tools to help marketing and sales collaborate, communicate-and conquer together! Your staff will achieve better customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!

Your Staff Will Discover How To:

  • Identify and maximize the interdependencies between marketing and sales
  • Understand the different perspectives that each team brings to the table
  • Effectively monitor and improve collaborative efforts between marketing and sales
  • Link the strategic nature of marketing with the tactical needs of sales to better utilize resources
  • Create a lead-generation strategy that encompasses marketing, sales and end-users
  • Achieve successful customer relationship management—the core of marketing/sales alignment
  • Bring to market customer-focused products and services with speed and efficiency

Topics Covered:

  • The need for, and benefits of, marketing and sales alignment
  • Marketing and sales perspectives: account vs. product/market focus…how marketing mix elements tie in to the sales process
  • CRM: moving from a product/service orientation to a customer orientation
  • Interdependency between marketing and sales
  • Tools and strategies that create linkages: performance planning systems, compensation, reporting processes, cross-functional marketing/sales teams, liaisons to coordinate interfaces and more
  • Moving beyond marketing/sales interface to create long-term costumer value

Who Should Attend

Mid- to senior-level marketing, sales and product executives, including managers, directors, VPs and CMOs.

Note: Team participation, though not essential, will enhance the benefits of this seminar.

 


Seminar Summary:

With today’s increasing business pressures, marketers and salespeople must collaborate more productively than ever before. Organizations can no longer afford to let culture, personalities and attitudes drive these two critical teams apart—and threaten the bottom line. Replace turf wars with teamwork and focused tools to help marketing and sales collaborate, communicate—and conquer together! Achieve better and more lasting customer relationships, product/service solutions that meet customer demands, superior speed-to-market performance and greater organizational competitiveness!  (see full course description)

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