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Who should attend Services Marketing Onsite Training
Marketing vice presidents, directors and managers, marketing representatives, service operation managers, business developers in the service industry and managers of advertising, promotions and customer service.
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Services Marketing Onsite Training  

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Marketing vice presidents, directors and managers, marketing representatives, service operation managers, business developers in the service industry and managers of advertising, promotions and customer service.

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Seminar Summary:

Learn new marketing skills to achieve greater customer satisfaction and increased profitability. (see full course description)

 
 

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Training Course Syllabus:


Services Marketing - Available for Onsite Presentation ONLY.

Your staff will learn how to exploit service-specific attributes and develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4 Ps. At this seminar participants will explore quality, service design, customer loyalty and management issues.
 

Your Staff Will Discover How To:

  • Better understand and affect service-customer behavior

  • Create marketing messages that effectively highlight service quality dimensions that consumers value

  • Achieve loyalty through improved customer service

  • Develop innovative and profitable loyalty programs

  • Use yield management and capacity utilization techniques

  • Learn how to interpret customer satisfaction measures

  • Successfully recover and learn from service failures


Topics Covered:

  • The service marketer vs. the product marketer: how their roles differ

  • Strategies for accelerating business growth

  • Winning new customers: segmentation, targeting, positioning

  • Understanding consumer behavior in the service setting

  • The design of the service setting: why process is critical to maximizing efficiency and satisfaction

  • Customer loyalty programs

  • Delivering high-quality service: a requirement of services marketing


Who Should Attend

Marketing vice presidents, directors and managers, marketing representatives, service operation managers, business developers in the service industry and managers of advertising, promotions and customer service.

Seminar Summary:

Learn new marketing skills to achieve greater customer satisfaction and increased profitability. (see full course description)

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