Training Course
Syllabus:
PROGRAM DETAILS
Many massage therapists enter the profession out of the desire to help
people, to have a flexible schedule or because of dissatisfaction with the
psychological and time demands of their previous profession. Unfortunately, the
curricula in massage schools allow very little time for the ancillary skills and
knowledge required to operate a massage business. Students graduate with basic
skills in giving a massage and almost no tools to manage the time that, upon
graduation, has become their inventory. Many massage practitioners are
uninformed about the requirements of municipal, county, state and federal
governments. Practitioners need knowledge about wide-ranging issues from sexual
harassment to a privilege license for a soda machine. As a therapist and/or
business manager, it is absolutely crucial to understand the legal and ethical
environments of massage therapy and bodywork and to have a plan for making the
business work for you. What better advice to take than from a massage therapist
with more than 30 years of experience who has made a million dollars with his
own hands!
This course will focus on the legal and ethical guidelines of massage therapy
practice as well as business and marketing strategies that lead to financial
success. Joel Tull, Licensed Massage and Bodywork Therapist and entrepreneur,
will guide you through issues that, when first examined, appear to be black and
white but ultimately have many shades of gray. Using concrete examples from his
30-plus years of experience in the field, Joel will introduce new insights into
the real costs of unethical practices, as well as provide practical marketing
and business development strategies that work. Joel's fun, interactive and
entertaining presentation style is sure to make for an enjoyable day while you
gain invaluable information to help make the most of your practice and
profession.
WHAT YOU WILL LEARN
Make sense of legal and ethical gray areas
- Massage therapist scope of practice
- Roles and boundaries
- Sexual harassment
- Records and documentation
- Taxes and business licensing
Take charge of your business with strategies for financial success
- Marketing strategies that work!
- Maximizing referrals and "word of mouth" advertising
- Managing time (your most valuable asset)
- Honing your hands-on skills
- Crafting a business plan for success
Upon completion of this course, participants will be able to:
- Design a marketing and scheduling system
- Utilize technology to enhance productivity
- Discover bad habits and emotional blocks that prevent efficient use of
time
- Identify legal and ethical standards from a variety of sources governing
massage therapy
- Utilize case scenarios to help define roles and boundaries
- Examine the relationship between ethical/unethical practices and your
financial "bottom line"
- Determine long-term goals and weigh the importance of each
- Discover strategies for maximizing referrals
- Evaluate the effectiveness of marketing and client retention
ABOUT THE PRESENTER
Joel Tull, LMBT, NCTMB, is a Licensed Massage and Bodywork Therapist with
over 30 years of experience. He began practicing massage in Saratoga, New York,
in 1974. As a student of dance, he provided massage therapy to members of the
dance faculty at Skidmore College and members of the New York City Ballet. In
1976, Joel relocated to Greensboro, North Carolina, and became a leader in the
massage community in the Carolinas. He has developed successful massage programs
in numerous health clubs, resorts and clinics, and has personally supervised
over 70 therapists as they've entered the profession. Joel has been conducting
workshops in the United States and abroad for over two decades. His hands-on
work is a unique synthesis of influences from 18 countries on four continents.
Joel graduated with honors from Hendrix College in 1972. He is also a graduate
of the Carolina School of Massage, an NCBTMB approved provider of continuing
education for Massage Therapists and a recipient of the AMTA State Meritorious
Award. Joel has been employed by university and professional sports teams,
performing artists and Olympic medalists. He has treated national champions from
over 20 countries and has had the opportunity to observe and share with manual
therapists from all disciplines. Joel continues to maintain a private practice
in Greensboro as well as teach in the States and abroad. And yes, he has made a
million dollars with his hands!
TESTIMONIALS
"Joel Tull is the man! I would take any course he teaches." - Michael Ewell,
Licensed Massage Therapist, Fredericksburg, VA
"I had a lot of fun! Joel is a marvelous instructor with vast knowledge and a
unique teaching style." - Cheryl Chapman, RN, CMT, NCBTMB Provider
WHO SHOULD ATTEND
- Massage Therapists
- Bodywork Professionals
- Private Practitioners
- Owners and Managers of Massage and Bodywork Businesses
CREDITS
Cross Country Education, LLC. is approved by the National Certification Board
for Therapeutic Massage and Bodywork (NCBTMB) as a continuing education Approved
Provider. Provider #450123-06. This course is offered for 6 CE hours.
This seminar qualifies for 6 continuing education hours as required by many
national, state and local licensing boards and professional organizations. Save
your course outline and certificate of completion, and contact your own board or
organization for specific filing requirements.
SEMINAR CLASS TIME:
Seminar Check-in: 7:30 AM Seminar Class 8:00 AM - 3:30 PM |
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