|
seminar marketing-marketing for public seminars online training providers-effective affordable marketing services |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
 |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
seminar marketing-marketing for public seminars online training providers-effective affordable marketing services |
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Seminar marketing Service news - seminar marketing tools tips and advice for marketing your seminar or training event. | |||
| FindaSeminar.com offers Simple but effective tips for how to market your seminars training classes workshops and conferences and other events. | |||
|
FindaSeminar.com Releases Seminar Marketing Tips For Marketing Seminars
Online FindaSeminar.com is the worlds largest training search engine and offers seminar marketing to Training providers in the U.S. and Canada When it comes to marketing your seminars training classes workshops and
conferences on the Internet choosing the right service makes all the
difference. About Us: FindaSeminar.com is the worlds largest training search engine and a division of Allied Internet Solutions Inc. a Houston Texas based Internet consulting firm. FindaSeminar.com has been offering Seminar marketing services and delivering paid registrations and satisfied customers to hundreds of seminar providers since early 2002.
|
|||
| Seminar
Marketing Tips Offered By FindaSeminar.com Worlds leading training search engine shares lessons learned with training providers seeking to fill more seats at their upcoming seminars workshops and conferences Some of the most important information about seminars workshops
conferences and training classes is often missing from seminar marketing
materials says Scott Alliy President of FindaSeminar.com the worlds largest
training search engine. About Us: FindaSeminar.com offers seminar marketing services via the internet. Currently over 150000 training classes seminars workshops and conferences held by over 250 training providers in the U.S. and Canada are listed on FindaSeminar.com. The synergy and name recognition created by the convenience slection and ease of use for training seekers has allowed FindaSeminar.com to generate over 59,000 registrations for training and seminar providers seeking to market their event. For more details about the company and to add your seminars and training classes workshops and conferences to the training search engine visit http://www.FindaSeminar.com Contact Info: Additional: Company: FindaSeminar.com Country: United States Contact: Helen Alliy Website: http://www.FindaSeminar.com Bus E-Mail: info@findaseminar.com Phone: 800 349-1935
|
|||
|
FindaSeminar.com Training Provider Directory Adds New Seminar Marketing And
Search Tools New features make it easy for seminar and training providers and training seekers to connect FindaSeminar.com the worlds largest training search engine has announced
that it has added new features to its training provider directory to provide
enhanced seminar marketing services and search and registration
capabilities. About Us: Findaseminar.com is the worlds largest training search engine offering technical training management training healthcare training and training in most any industry or category. Training seekers can visit Findaseminar.com to shop compare and register for over 150000 training seminars. Training providers can visit Findaseminar.com and add their training seminars to the events database while taking advantage of pay for performance marketing services offered exclusively by Findaseminar.com
|
|||
| New Seminar
Marketing Service Announced By FindaSeminar.com Seminar Category Sponsorship program provides exclusive advertising to thousands of training seekers monthly FindaSeminar.com the one stop training search engine and registration
tool has announced a new marketing service for seminar and training
providers.
|
|||
| New Seminar
Marketing Service From FindaSeminar.com Helps Training Providers Raise
Attendance And Lower Costs Training seekers choose FindaSeminar.com to shop compare and register for training by 250 listed training providers. Training seminar providers looking to increase attendance at their
training events while lowering marketing costs have found a friend in
Findaseminar.com About Us: Findaseminar.com is a leading seminar and training search engine offering over a combination of over 120000 public and in house training seminars by National Seminars Group, Skillpath, American Management Association, Fred Pryor Seminars, Cross Country Education and other well known training providers in all areas of the U.S. and Canada.
|
|||
|
Findaseminar.com Announces New Seminar Marketing Tools New seminar marketing products help training providers capture the attention of thousands of training seekers who visit Findaseminar.com Findaseminar.com the leading training and seminar search engine on the
Internet announced new seminar marketing products for training providers who
want to connect with training seekers with interest in their training
classes. About Us: Findaseminar.com is the worlds largest training search engine offering free training search and registration tools and pay for performance marketing services.
|
|||
|
FindaSeminar.com Training Seminar Search Engine Announces New Seminar
Marketing Services For Training Seminar Providers Worlds leading training search engine offers pay-for-performance seminar marketing services and free training and seminar search tools. In response to the increasing number and variety of training providers
who now use Findaseminar.com seminar marketing services the company has
announced several new marketing plans to choose from each with benefit to
specific types and sizes of training companies. About Us: Findaseminar.com is the worlds largest training search engine offering seminar marketing services to pulic and in house or on site training providers. The website offers pay-for-performance seminar marketing services to over 400 current clients and offers a free suite of tools to training seekers wishing to quickly and easily research and register for training classes and seminars of interest to them.
|
|||
| How Speakers,
Trainers, Coaches And Consultants Lose Money It's often been said, "You can't be all things to all people." So I accept the fact that as a speaker, trainer, coach or consultant, you can't offer every service or topic that your clients may want or need. But you need to get as close as possible if you want to gain as much as possible from that relationship and ensure an easier road to referrals! The toughest part about the human development industry is FINDING a CLIENT. Providing that client with whatever service they wanted is the EASY part - the FUN part! So once you have gained a client, you need to keep your involvement with them purposeful and profitable. That means you must be prepared to offer them a comprehensive and coordinated menu of programs and services. You must ALWAYS have something your clients want to buy. But in all of the years we've been advising professionals, we've heard countless stories of speakers who captivate an audience with a 60-minute keynote, but don't have any longer, more in-depth training to offer. We've worked with trainers who don't offer coaching - and coaches who don't offer training. And consultants who are great working on a project with a few people but are terrified to step up on stage and speak! Some of the gaps may very well be by choice - but, for the most part, professionals in our industry simply don't SEE what they're missing. In fact, of all of the speakers, trainers, coaches and consultants we've worked with, the average score they gave when asked how big of a problem gaps in programs and services are to them, was just 2.4 on a 10-point scale. Yet when they completed an inventory of what they have to offer their clients, 100% of them determined that were, in fact, missing something that could have been an additional source of revenue for them. So many people in our industry are in a serious rut. They're teaching the same material and using the same techniques as they have been for years - and many of them are teaching concepts and using tools that existed years, generations, centuries … even millennia before they were born. That's not to suggest that there aren't topics and approaches that are truly timeless - but step into the confessional here for a moment and recognize what a bunch of recyclers we've become. That rut has stopped the progress of many of our peers - and most certainly slowed the progress of many of their clients. Here's a quick overview of the "Five Gaps in Programs & Services." Answer each of the questions asked - and then answer the BIG QUESTION: 1) Alignment Gaps a) Do the programs and services you offer your clients continue to meet their needs year after year? b) Have most of your clients used your services every year since you first met them - or were they interested and involved for a period of time, but have since moved on? c) Is it time for you to realign yourself to the realities of the world in which your prospects and clients live and work - and revitalize the substance and value of what you have to offer? 2) Topic Gaps a) Are you offering topics that have been specifically requested by your prospects and clients or do you find yourself selling them on a subject you feel strongly about but wasn't requested by them? b) When the economy takes a downward turn, would the average decision maker you work with consider what you offer to be mission-critical or mission-optional? c) What percentage of the content you cover existed before you were born - and how much of it is unique to you? 3) Format Gaps a) Are the programs and services you provide pre-mapped to relatively pre-set timeframes - or do you custom construct a solution for each client? b) Do you have sufficient content to fill programs ranging from a simple keynote address to a multi-week workshop? c) If your clients preferred to deliver the program themselves, are you able to certify them to do so? 4) Service Gaps a) To what degree have you integrated pre-training consulting and post-training coaching into your standard offerings? b) What instruments and assessments do you routinely suggest to your clients? c) Are the instruments you use unique to your practice or are they commonly found among all your peers? 5) Support Gaps a) What do you routinely provide your clients in terms of follow up reinforcement? b) How often do your clients ask you how you ensure the long term benefits of the program you conducted? c) What percentage of your clients do NOT take advantage of your suggestions? So now for the BIG question: "How many gaps do YOU have in your programs and services and how much revenue has that cost you?" Of course, these are but a few of the questions you need to routinely ask yourself to keep your programs and services up-to-date, state-of-the-art and in great demand by your existing and prospective clients. T. Falcon Napier is an internationally-recognized human development expert, specializing in sales, leadership and change management. His organization identifies, certifies and supports independent and corporate training professionals in the design, delivery and reinforcement of the entire family of programs and professional services based on the MasterStream Method. Qualified instructors are encouraged to learn more at http://www.masterstream.com Article Source: http://EzineArticles.com/?expert=T._Falcon_Napier |
|||
| Training
Seminar News Portal Adds Seminar Workshop Conference Training Class Reviews Whether you have had a good or bad experience at a seminar workshop conference or training class SeminarNewsNetwork and TrainingNewsNetwork want to know. Allied Internet Solutions Inc. creator of FindaSeminar.com has recently
added two new websites to its worlds largest training network. About Us: SeminarNewsNetwork.com and TrainingNewsNetwork.com are niche news and information portals and part of the FindaSeminar.com training and seminar network. Allied Internet Solutions Inc. a Houston Texas based Internet consulting firm is the parent company of FindaSeminar.com SeminarNewsNetwork.com and TrainingNewsNetwork.com
|
|||
| Seminar Marketing Tips for Seminar Providers Offered By
FindaSeminar.com creator
Marketing your own seminar is tough but the task can be made much simpler by following a few simple guidelines according to Scott Alliy an Internet marketing expert and creator of FindaSeminar.com the worlds largest training search engine. Most important advises Scott is to understand the difference between traditional direct mail marketing and Internet marketing. Direct mail is a form of Push marketing whereby you are pushing advertising material to prospects to alert them to your event. In contrast listing your seminars on FindaSeminar.com is a form of Pull marketing whereby your prospects have more control over there buying decisions and can visit the internet and pull information about your event and register at the same time. To understand why the internet is becoming more important in terms of seminar marketing all one needs to do is acknowledge that telemarketing is not an option for seminars since that form of marketing has been greatly reduced if not eliminated due to the do not call list. In addition says Scott the Go Green initiative is creating pressure on seminar providers to limit the number of seminar brochures that they send. Add the rising cost of postage and it is easy to see why the Internet provides the best seminar marketing option for seminar providers going forward. Scott reminds seminar marketing companies considering using the Internet to marketing their seminars to follow some simple guidelines that will provide maximum roi on their cost and efforts regarding marketing their seminar. Be sure to start advertising your event well in advance
of the actual date. For more details about how to and the benefits of marketing your seminar on the Internet please visit http://www.Findaseminar.com |
|||
|
How to Organize a Seminar or an Event
Seminars and events have always been
implemented as a holistic experience to participants. Thus, organizing an
event requires extensive planning and preparation with most work
implemented at least a few months before the actual event. Most of the
time, seminars seem to run like clockwork with all events flowing smoothly
according to schedule. In reality however, much groundwork has been worked
on with the purpose of developing the right atmosphere in addition to a
beneficial experience to partipants.
1. Establishing the theme of the event Each event follows a theme and purpose which will drive the event set-up, the target audiences or the participants, the guests and the marketing approach. In general, a business event such as an international conference for a particular industry will appeal to participants conducting businesses within that industry as well as sponsors who gain mileage out of publicizing their products during the event. Apart from that, the theme of the seminar will also determine the type of marketing channels to be used to for publicity. This also holds true for the seminar marketing team who will need the event theme to correctly identify target participants and companies to sell the event to. 2. Selecting a venue Venue selection is highly dependent on the scale of the event. Usually this is determined by the number of participants, the presence of any guests of honor (such as royalty or politicians) the activities during the event, or if there are additional floor space required for exhibition purposes. A typical seminar of about 100 – 200 can be comfortably implemented in a hotel seminar room, possibly in a theater style setting or classroom setting. However, larger scale events with participant numbers scaling between 500 – 1000 may require a large hall, ballroom, auditorium or a convention center. The location and quality standard of the venue is also important especially if the event involves the participation of VIPs. With this, a reputable location would be imperative, including good quality and wide range of seminar facilities available. It is always wise to explore the possibility of a few venues and examine their location suitability, level of services, ambience, and costs before coming to a decision. 3. Seminar Marketing and Publicity Seminar marketing is by far the most critical and often most challenging task in event organizing, and is often regarded as the most critical factor of an event’s success. This is because the number of participants turning up for a seminar is highly dependent on the strength of marketing activities and publicity. Whether or not the event achieves its objective or whether the organizers will walk home with a profit or loss largely depends on the marketability of the event. This means that the right marketing strategy and seminar positioning must be adopted in order to draw adequate event sign-ups. Most of the time, event organizers who have large budgets will turn to above the line marketing such as newspaper and magazine advertisements as well as radio and television advertising to publicize the event. Press releases may also be sent in to major newspapers, in order to create the awareness of the upcoming event. Additionally, large advertising media banners and posters can also be purchased to advertise the event in high human traffic areas. When using print advertising, the specific magazine or newspaper used must have the target audience of your event as their primary readership base. Also all print media should be copy written with an enticing approach, highlighting the extensive benefits of participation. However, if budget is a problem, then below the line marketing may also do wonders. If the event is industry specific, mass faxing to companies belonging to the industry would be feasible. Telemarketing is a very effective marketing channel to create awareness within the right participant group. Additionally, dispatching sales personnel to attend to the requirements of large participant groups is an ideal and effective strategy. Mass emailing has become one of the most cost-efficient methods to reach out to large target audiences. This would be really useful if the event organizer already have an existing database. Otherwise, a list of names can be rented from database companies to attain the same results. 4. Collaboration with sponsors Getting reputable sponsors to participate in an event will help boost the creditability of the event, as well as reduce costs. Sponsors can also help with marketing, as they also help publicize your event to their customers. Apart from that, some of the sponsors can chip in on venue rental in exchange for exhibition space or publicity for themselves. Some sponsors also require a short message of their company to be given to the participants during the event. Others give away sample products or door gifts to participants. 5. Managing People and working with speakers A seminar will not be successful without the people running it, as well as the speakers sharing their knowledge to the participants. Invite speakers who are of caliber and reputation to the event, and who will provide the participants with relevant information to their work, industry or business. Prepare the speakers beforehand and work with them on their Power point presentations as well as pre-inform them of the logistics processes, timing as well as the expected audience size. Check with them on any special requests, such as the requirement for an overhead projector or additional microphones to be used for question and answer sessions. All events require a good team of people handling tasks on ushering, registration, customer service as well as handling financials. Familiarize the team with any required event protocol to eliminate the possibility of confusion or error. In order to ensure smooth implementation, each person should be familiar with their individual roles. This can be ensured through a preparation of a detailed schedule of events coupled with roles and responsibilities for each person. Ideally, a project manager should control the whole team and ensure that everyone is carrying out their duties efficiently. Apart from that, the project manager also has the delegated authority to deal with all parties such as the venue management as well as the sponsors and event exhibitors. 6. Actual Day – Preparation, Registration, Ushering, Feedback All seminar planning and preparations, constituting 80% of total work involved, cascade to the actual event which may last only for a few hours or a few days. On the day before the event, visit the venue to ensure that everything is in order according the requirements and specifications. Microphones, projectors, audio and video systems must be all checked to be in excellent working order. Over at the office, have a packing list prepared and get all require items transferred to the actual venue at least a day before the event. Event staff should be dispatched to work on site preparations, including setting up booths, decorations and posters, the day before the event. On the actual day, staff should be present at the venue at least 1 ½ hours before commencement. They should report to their duty stations and must be ready to receive participants half an hour before they are scheduled to file in. Registrations must be made at the door to ensure authorized access. Name tags, door gifts and event schedules or booklets will be given out at this point and ushers will show participants to their seats in the event hall. Staff will also be responsible for providing advice or help to participants during the event. Finally, feedback forms should be distributed and then collected from participants to determine the satisfaction level on all aspects of the event experience. This is in order to receive pointers, ideas and advice for future improvements.
|
|||
|
Do The Latest Marketing Techniques And Strategies Actually Help Market Your
Business?
know, I know...
Huh? "Joe, of course the best and latest marketing strategies are going to bring the boatload of profits and worry - free business they promise!" Sure they can...but is your business at that level yet? Come on now, put your ego aside and really do an honest self - evaluation here. Does your current marketing process carry a client from "just looking" to "sold" effortlessly? Some things to keep in mind when you are analyzing the strength of your current marketing efforts: 1) Message - does your marketing message contain and promote your Unique Selling Proposition? If not (and most marketing messages don't) then this is the first step of implementing the "basic" marketing rules to your business. If you do not know what a Unique Selling Proposition is...well...why even begin to look at the latest and greatest marketing techniques in the first place? Walk before you run, grasshopper. By the way, this is the most basic of marketing techniques...and the most often overlooked or not even used. 2) Market - For those few businesses that actually have defined their U.S.P., the next step is to match your unique message to your market, or the clients you wish to target. The key word there is target. If you fail to clearly identify who your ideal client is...your money will run out someday and your business will fail, period. To start you off targeting your market, think of your market in this manner: --You want the most clients in a pool of the most defined niche possible...for example: Targeting a huge pool of clients like "all males" or "all females" is not good enough of a target. But... a) Targeting "All females, 25 - 34, with median income of over $30,000 in the household" is a good start depending on your product or service, and your U.S.P. if it is well developed. Or... b) Business Opportunity seekers that have recently purchased a mid - level coaching program. Or... c) Real Estate Investors that deal specifically with pre - foreclosures. Do you see the common thread in each of a, b, and c? The market is actually narrowed a little bit further than the general category. What you are shooting for here is a sizable enough market of potential clients, but narrowed enough so you can be considered a "specialist" in that market. Match your U.S.P. and message to your market correctly... And you will have all the profits your business needs. But there is one more "basic" marketing technique that you need to master before you advance your business to the level where you can start to think about using all of those bigger and better advanced strategies you keep looking at. 3) Basic Marketing Media and Testing - The "how you're reaching your market" stuff. What is the best media to use? Are you testing different approaches and then developing those that work? Even for internet marketers...online may not be the best place to market your product, but rather the best spot for the client to place their order. Offline media such as newspaper, direct mail, seminar marketing, and others may actually work to promote an online business better than simply directing Pay Per Click ads at a website offering a "freebie" or introductory offer. My own business is a perfect example of this. I offer marketing coaching, copywriting, and a couple of internet resources on my website at http://www.dynamicwebcopy.com but I do not use PPC advertising at all. Mainly local, targeted, direct mail and seminar marketing. I have found a greater response rate using these methods combined with article marketing on the web. I have thoroughly tested my market, my U.S.P (offering complimentary coaching sessions with my copywriting services), and found offline methods to be more profitable for my business. But your business may be different. So test for yourself, use the techniques that work best with your U.S.P. and clearly targeted market...and watch your profits soar. And quit searching for the "next big thing" until your business is in a position to maximize profits using those techniques. Master the basics first. See you at the top.
Using Seminars to Market Your Accounting, Consulting or Tax Practice
Seminar marketing is one of the most
productive and cost-effective ways to build your financial practice!
You can: • Obtain an implied endorsement of you
and your practice through sponsorship • $4,000 to $8,000 for local media advertising • $2,000 to $3,000 for a direct marketing campaign • $150-$300 to fill the room at a seminar sponsored by a local organization Your Window of Opportunity Sponsored seminars are expected to grow 10 to 15% annually for the next decade. The following factors have created greater demand for seminars sponsored by community organizations and financial institutions: • Entrepreneurs starting their first
business A Better Way Build Your Accounting, Consulting or Tax Practice Sponsored seminar marketing provides you with a repeatable, systematic marketing process. You can leverage your time and money more effectively to accomplish your most difficult practice building steps listed below: 1. Prospecting • Sponsored seminar marketing puts you in front of more people • Sponsored seminars give you credibility through an implied endorsement • You can reduce your marketing expenses by 75%-90% 2. Education • Your seminars give you a forum to educate attendees • Build trust and rapport in a noncommercial, interactive environment • Showcase your expertise and establish your integrity 3. Data Gathering • Performed by the attendee as part of the seminar process • Learn techniques that lead to greater than 50% client conversion 4. Decision Making • Streamline the decision-making process • Educated prospects understand your recommendations 5. Implementation • Learn how to make a smooth transition from educator to advisor 6. Client Retention • Client appreciation seminars make annual reviews easy and profitable • Open new doors to small businesses during the process The result - you convert a high percentage of the qualified prospects you meet into lifelong clients. You Need A Seminar Marketing Tool Kit Your Seminar Marketing Tool Kit should include the following: • Sponsor solicitation materials • Scripts, checklists, and marketing approaches to open doors to local organizations for sponsorship. • Topics for seminar promotion, closing techniques, and specific actions steps to help you implement your marketing strategy right away.
Is Seminar
Marketing Overdone?
Don’t believe the scuttle butt. Presented
well and to the right audience with the right follow-up systems; seminars
are still an extremely effective marketing tool for financial advisors.
The problem is that many advisors aren’t paying attention to these
details. Are there advisors using seminars effectively? Yes! In fact, some
of the very top advisor coaches are convincing their clients to focus more
on seminar marketing in these turbulent times and these advisors are
reaping large harvests from their efforts.
Why use seminar marketing? Begin with the end in mind, says Steven Covey. In this case, we want to collect a group of highly-motivated, high-value clients from our seminar marketing. We want the return on investment (ROI) to be extremely attractive. We want these to run like clock work. We want our seminars to consume the least amount of our time. Does that about sum it up? The primary objective of seminars is to generate a lot of new business, not to get compliments on your teaching ability, humorous stories or the quality of the meal you serve. There are several links in this chain: we need to make sure that the audience has the potential to meet our expectation, we need to close for appointments with 50% of the attendees and we need to convert those appointments into business. How do you get a target audience? What is your target audience? A target audience is one where the audience’s needs and concerns are aligned with your value proposition and service offering. For example, if your ideal client is the active, affluent senior living in Temecula California then don’t expect good results from a seminar that appeals to Baby Boomers with education funding concerns. In the seminar business there are two ways to qualify attendees: first is with the right mailing list and the second is through the invitation’s copy. The right list means using a vendor with a large enough database of households and data points about those households to match your target audience. If your target audience is affluent seniors, then you really don’t have a targeted audience. That’s simply too broad. But if your target audience were retired boat owners in the state of Texas who were married, owned their homes and were over age 62, then you would be getting closer to a target audience. How do you qualify with copy? You want certain characteristics in your audience. For instance, you might be focusing on the IRA rollover market among retirees who own their homes in central Arkansas. When you write the copy you insert phrases like, “You must attend this seminar if you are planning an IRA rollover in the next 6 months.” Or, “If your IRA is worth less than $250,000 then you might not benefit from this workshop.” How do you get qualified, targeted leads to your seminars? Once you have aligned your value proposition with your target market you are well on your way. The next task is to rent space in the mind of your target audience through drip marketing. Drip marketing is extremely effective because you send promotional pieces with clear, constant and consistent marketing messages to a targeted group over a period of time. The group begins to identify you through the pieces and you become like a jingle they just can’t get out of their heads. Once you’re on their mind and they make contact, you simply have to follow through with your value proposition. As you send out your promotional pieces consider putting a schedule of your seminars in them, so there’s plenty of opportunities for people to make it to your presentation. The more opportunities you give them to hear what you have to offer, the better your chances of getting them to your presentation. You can market your seminars through the promotional pieces to catch your target group’s attention and drive them to your event. However, the copy in these pieces must not only have the aforementioned qualifiers, but must be fresh, engaging and professional. You must communicate quickly and often how you can earn or save them more money. If you are looking for more training and education on seminar marketing then go to BuildYourMarket.com and look under the market tab. You will find highly-detailed, easy-to-use marketing strategies to build out your brand, capture market share and reach financial independence.
|
|||
|
How to Publicize a Seminar
Public speaking is a great way to obtain new
clients and further establish your expertise as a service professional.
You can go about this in two ways. First, you can speak at meetings or
events hosted by others. Second, you can host a seminar yourself. If you
choose to do the latter, here are five ways how to publicize a seminar.
1) Do a Webinar!- If you really want to do a seminar, but find yourself struggling with the logistics (location, finding the right time, etc.), go with a webinar instead. Your participants can call in, listen to you deliver the seminar, and follow along with your slides. An added bonus to hosting a webinar is that you can save it as a podcast and let even more people listen to it later. 2) Partner Up- Publicize your seminar through businesses that offer services complimentary to yours. For example, if you are hosting a seminar in order to show people how to do their own taxes, you can partner with a local law firm to advertise it. In turn, you can offer to advertise their services at your seminar by placing their banner at the back of the room or by giving out their business cards. 3) Get Bloggers on Board!- Ask local bloggers and specifically, bloggers who blog about your topic to advertise your seminar. Some may charge you a fee and some may share the information with their readers for free. The reason blogs are a great medium for publicizing seminars is because bloggers already have a strong following and if their readers are interested in your particular topic, it works out perfectly. 4) Give Away FREE tickets- Radio stations are always looking for free giveaways and this can get you some free advertising! Offer a pair of free tickets as a giveaway to a key local radio station (hint-the radio station your target market listens to). 5) Donate Part of the Profits to a Charity- Find a charity that appeals to you and is somewhat related to your business and offer to give them part of the profits from the seminar. For example, if you are a coach for moms, you can pick a children's charity. Most charities will help you get the word out to their demographic. If their demographic is also your target market-it is a win win for all involved! Seminars can be a challenge to market, especially if you are not well known but if you use smart marketing techniques it can be very rewarding experience!
|
|||
|
Internet Marketing Tips - The Importance Of Seminars
A lot of people I speak to tell me that
seminars are just cheerleading sessions. Well, I beg to disagree.
Attending seminars may just be one of the most important things you can do
for your Internet marketing career. Many careers have literally be
launched because of these seminars with the people attending thanking
their lucky stars for deciding to go. But why? Why are seminars so
important? What is it about them that can turn a nobody into the next
Internet guru? This article is going to explain why seminars are so
important and why you'd be foolish to pass up an opportunity to go to one.
Probably the most important reason to attend seminars is exposure. I know you're probably thinking, "But nobody even knows who I am. Who's going to notice me?" That's the point. There are going to be a lot of big names at these seminars. If you take the time to introduce yourself and strike up a conversation with these people, you'll be surprised at the reception you'll get. Don't try to sell anything or push for a JV or anything like that. Just be yourself and speak casually. Most of these people will ask about you and what you do. Over the course of the evening, don't be surprised if you end up going home with a JV deal. It happens all the time. Another reason to go to seminars is, believe it or not, that you'll actually learn something at these events. Many seminars, because of the price tag that comes with them, will end up teaching you things that you're just not going to learn anywhere else. Most seminars have multiple speakers with all kinds of expertise. You'll learn about copywriting, traffic generation and a wide assortment of things. Bring a pad and a pen. You'll be doing a lot of writing. With all you'll learn, you'll have a very good shot at launching a successful product very soon afterwards. A third reason to go to these seminars is because you will find a lot of offers for some amazing products at prices that you're just not going to find anywhere else. Some of the biggest names will be selling products that would normally cost you several hundred dollars for a song. This is where you really save a lot of money in the long run. And many of these products are top notch. So for those of you who think that seminars are just a waste of time, between the networking, the information you'll learn and the money you'll save on great products, attending a seminar can be one of the best things you can do for your Internet marketing career. To YOUR Success, Steven Wagenheim
|
|||
|
Successful Marketing Through Seminars
One of the best ways for potential clients
to find out about you and your company is through public speaking. Free
seminars attract potential clients. It is a chance for them to get
information straight from you. You are the best marketing tool for your
business. Speaking to groups is nothing more than a large conversation. It
is powerful and efficient marketing.
By making the seminar free, you engender goodwill from your audience. By addressing issues of concern to them, you are validating their perceptions that the topic you are speaking about, is an important one. By offering good, sound, and thorough advice, you establish yourself as an expert. A number of dynamics take place when you are in front of a group of people. First, you are the center of attention. Each member of the audience feels as if your are speaking directly to him or her. You’re not an envelope that goes unopened. Your are not a telemarketing call that comes at dinnertime. You’re not a television commercial that gets clicked off in favor of another channel. Speaking to a group puts you at the forefront of message delivery and effective communication. You are having a conversation with an audience. Sure, members of the audience can walk out of the room, but of those present, you have their undivided attention. As you speak, you are also establishing credibility with the audience. Hopefully, this audience has potential paying clients. If they don’t, you shouldn’t be speaking to them. You establish yourself as an expert in whatever you are talking about. People like buying from experts. They feel comfortable buying from people they know and trust. Give complete information in conjunction with your self-promotion. Don’t hold back, don’t offer just enough information to peak their interest. Elaborate on each topic you choose, supplementing theoretical information with case studies or anecdotes. Establish the depth of your knowledge along with your expertise. It’s important to understand, that speaking to a group is marketing, not selling. Your speaking should offer something of value, not a direct pitch. Potential speaking topics that are marketing and value oriented are things that are solutions to problems, such as weight loss or money management. You won’t get 100% of the attendees to become clients. Some people attend such events out of general interest rather than a particular need. But if you dedicate two or three hours of your time one of two evenings a month to addressing subjects with which you are already very familiar, you will see an increase in your client base that will repay your minimal expense and effort. There are many types of potential audiences. These include community organizations, professional groups, trade associations, and civic groups. Your current prospects and existing customers are also excellent target audiences as well. Here’s an example of how you could promote your free seminar. Create an ad or mailing piece announcing a free 90 or 120 minute seminar on a subject of wide general interest. Relate the presentation to your specialty. For example, a medical doctor could talk about breakthrough techniques for overcoming, eliminating, or avoiding cancer or arthritis. Another topic could be ten medically safe methods of losing weight. A financial planner or tax accountant could present a seminar on sheltering income. After a headline announcing the topic, the copy should talk about your credentials, accomplishments, achievements, and any articles that have been written about your practice or specialty. Here’s an example of how your copy might read: “Dr. Wells is a specialist in this subject. He’s conducted research and he’s perfected techniques. He will present a seminar for people interested in the topic but who do not know the facts. This seminar will be held from______ to ______on_______. Admission must be free but people need to have a reserved ticket in advance for admission. To do this simply give them a number to call or a Web address where they can pre-register. By doing this you can capture their names and addresses for future mailings. You could simply collect names at the door, but by having them reserve a ticket in advance it makes it more professional and easier the day of the event to have your attendees just present a ticket to get in. Another way to create an audience for a seminar is to contact business and professional organizations, such as the Rotary Club or the local Chamber of Commerce. Offer to speak on subjects of importance to the group. For example, a medical doctor might speak about stress reduction to businessmen and women. A CPA might offer to speak on loopholes still available to corporations after recent tax changes. A lawyer might talk about how to write non-compete clauses, or how to write contracts, or how to patent or license concepts or ideas. In order for the group to invite its members and to get a good turnout, your topic needs to be of major interest to them. Your seminar should be split into two parts. In the first half, peak their interest with anecdotal information. Then have a short 15 minute break During this break mingle with the audience, distribute your business cards, brochure, or any other information you’ve put together about your business. In the second half of the seminar, offer some service that’s free but designed to capture valuable information. For example, conduct a quick survey of your audience. This survey should be on something of interest to them, such as a personality profile or something else that ties in with the topic you’re speaking about. Have them respond to 25 basic questions providing their name, address, telephone, and e-mail on the questionnaire. Then when you get back to your office, tabulate the results and send a brief summary back to them. At the end of the seminar, you will have to establish initial contact for an on-going dialogue. Let them know that you’ll be following up with mailing, or a phone call to get their feedback on the seminar. Let them know that because of their attendance they will receive a free subscription to your newsletter. You’ve captured their names and addresses to add to your prospect list. Don’t let the seminar be a one-shot deal. Whether your seminar is successful or unsuccessful, it has residual value if you record or transcribe the text. You can and should make a transcript or recording of your seminar and then make it available to both your prospects and current customers. Send a tape or transcript of your seminar to prospective clients, along with a cover letter telling them that many people who attended your seminar told you that they learned a lot from the presentation. Indicate that you’ve taken the liberty of sending them the transcript or tape recording of the seminar in it’s entirety, in hopes that they will benefit as well. Encourage them to read or listen to it and stress that you hope they’ll find it useful and informative. If they have any questions, invite them the contact you with no obligation on their part. If they are interested in your services, offer to talk to them in person or by phone to explain your expertise and how your services could benefit them. Provide some case studies. Tell them, since they were unable to attend your seminar, this tape or transcript is the next best thing. And always encourage them to feel free to call or e-mail you with questions. You can use the tape or transcript in several ways. You can use it as a promotional piece to give to other groups who hire speakers. You can use it as part of selected marketing materials. You can use it to generate word-of-mouth marketing and referrals. Offer it prominently on your Web site. Always remember, the more your prospects and customers see your name, the more likely they are to think of you when they need your professional services. The cost of speaking is free. When members of your audience receive something of value from you, even if it’s information, they are grateful. When someone is grateful, you have the beginning of a great relationship. So, the more you can speak to groups about your services, the more audiences you can touch and start relationships with. And this means more potential business for you. Copyright© 2005 by Joe Love and JLM & Associates, Inc. All rights reserved worldwide.
|
|||
How to market your seminars on the Internet According to Scott Alliy an Internet pioneer and founder and president of FindaSeminar.com there are three primary considerations for training and seminar providers that wish to market their public seminars workshops and conferences or in site training services on the net. First and foremost says Scott training providers should not waste their time effort and money trying to promote themselves. Internet marketing is a passive form of marketing adds Scott and savvy training providers leave the task of attracting training seekers to a company like Allied Internet Solutions Inc. a leading Internet marketing consulting firm and to FindaSeminar.com the worlds largest training search engine. Here then are the three most important factors
to consider when choosing how and where to market your seminars and training
services on the Internet. Longevity - Anyone can put up a website using free or low cost templates then grab a domain name for under $10, copy a few pages from an established web business in their industry and put themselves in front of perspective clients who might actually mistake them for an established dedicated company. Choosing to list with these unproven and in some cases unethical seminar marketing newbies could be a big mistake for unsuspecting training providers looking for high quality results driven and proven seminar marketing services. These fly by nights come in all forms from those offering landing pages to those trying seminar marketing with little chance and hopes of success an effort they will soon abandon. FindaSeminar.com by contrast has been around for over 5 years and is a pioneer in the training search and registration space. During this period our name has been infringed upon and our work copied. During this same period new comers posing as seminar marketing gurus have come and gone. These fly by night seminar marketing wannabees have and will continue to pop up only to realize that marketing seminars on the internet is no get rich quick effort and they will disappear from the landscape as quickly as they appeared. The issue their fleeting dreams pose for you as a training provider is that once you choose to associate with these part-timers your company name is inextricably tied to them. When they disappear so too have you disappeared in the eyes of potential registrants who visit their defunct site that used to contain your training event info. The issue is that even though their site may be gone the links stay on the search engine for months even years leaving you a trail of misery as you lose one registration after another from people who no doubt tell friends and associates that they tried to find and register for your class but that you must no longer be in business. Results - Findaseminar.com has delivered over 36,000 registrations as of this writing and continues to extend their lead as the top producer of seminar and training registrations on the internet. Our convenience selection and ease of use and an explosion of traffic from word of mouth advertising by satisfied repeat customers are the reason that we enjoy such success and the training providers that list with us are the beneficiary of that success and experience increased registrations as a result of their partnership and use of our seminar marketing services. Call our office today to speak to a knowledgeable representative about listing your seminars workshops conferences or on site training services (800) 349-1935 x3
|
|||
|
New Seminar Marketing Tools Announced By Allied Internet Solutions A vast array of marketing services provides Seminar and training companies more exposure options and various price points. Allied Internet Solutions Inc. has announced new seminar marketing tools that
allow training event providers multiple ways to increase registrations at their
seminar conference workshops and other training events. About Us: Allied Internet Solutions Inc. is an innovative Internet business
consulting firm and a leader in niche marketing on the Internet. The company is
and active participant of contributor to the Training News Network a collection
of Internet business in partnership to bring timely and useful training and
seminar news to the world. Contact Info: Additional: |
|||
|
New Product Drastically Reduces Seminar And Event Marketing Costs e-brochures feature incredible design flexibility and multiple low and no cost delivery methods Allied Internet solutions Inc. creator of FindaSeminar.com the worlds largest
training search engine has announced the newest most exciting change in seminar
marketing since the introduction of the printed brochure and direct mail
campaigns. About Us: TrainingBrochures.com is the newest member of the Training News Network a vast and growing network of over 600 training industry websites dedicated to providing the latest training industry news and information and marketing and registration services. Other popular sites in the Training News Network include FindaSeminar.com, FindTraining.com, and SeminarNewsNetwork.com. Contact Info: Additional: e-brochures information page |
|||
How To Market Seminars Webinars Other Events On The Internet Event marketing report offers tools tips and strategies for increasing registrations and profits and reducing event marketing costs. The Internet is a passive (not an active) form of marketing according to
Scott Alliy an Internet marketing expert. About Us: Allied Internet Solutions Inc. a Houston Tx based Internet
marketing and consulting firm offers a variety of event marketing plans to meet
your needs and budget. Choose from one or more of the event marketing services
below to pinpoint your target audience and maximize attendance at your next
online event or public event at the lowest cost. Contact Allied Internet
Solutions and ask them about the best event marketing solutions for your next
event (800) 349-1935 x3 Contact Info: |
|||
| Internet
Marketing Expert Reveals How To Market a New Seminar On The Internet Revealing information includes consideration for choosing a flat fee vs. pay for performance seminar marketing service. Scott Alliy President of TrainingBrochures.com a member of the Training
News Network has released important information about how to market a new
seminar on the internet. About Us: Scott Alliy is an Internet pioneer and founder and President of
FindaSeminar.com and creator of the Training News Network a network of
websites specifically designed to provide news information and training
search and registration services to the training community and seminar
marketing education and services to training and seminar providers. Contact Info: |
|||
| New Seminar
Marketing System Announced By TrainingBrochures.com TrainingBrochures.com seminar marketing service is recommended for new seminar providers or those who provide a minimal number of seminars. Providing affordable and effective seminar marketing service was the task
facing Allied Internet Solutions Inc a Houston Texas based Internet
marketing and business consulting firm. About Us: TrainingBrochures.com is an affordable seminar marketing tool designed to provide seminar providers exposure reach control and an affordable way to promote their seminar or training event. |
|||
|
How To Market A Seminar
Have you ever left a seminar thinking: “I
could have done a better job than that!” Before you start signing up
attendees, take a few minutes to think about what you are getting into.
Putting on a seminar involves planning, time, and money. Understanding the
ins and outs of the industry will go a long way in helping you hold a
successful seminar. That’s where I come in. Over the past 4 years, I have
put on over 4,000 seminars, and a handful of national conventions. I will
help you plan the event, and make sure that someone shows up!
The first thing that you need to consider is your purpose for holding the seminar. Are you trying to make money on ticket sales? Or money after the class? Are you just trying to get people in the door? Your goal of the seminar will play a huge role in the marketing method that you choose. Don’t be afraid to think outside of the box here. Many companies will try to make the most money possible on all fronts. This greedy train of thought will leave your seminar lacking some very important elements. Choose one and stick with it. Many seminar gurus know that the real money in the seminar business is in the after class sales. This could be follow-up work from your instructor, a subsequent training seminar, an add-on product, etc. You want everyone to leave with something in their hand. Now that you have your goal set, its time to put butts in chairs! Don’t let anyone fool you into thinking that a successful seminar has to cost a lot of money. If your overall goal is to get after the class sales, or fill up a room consider some of these options: * Give it away! It’s a radical idea, but one that I have grown to know and love. By offering the class for free, you eliminate many of the barriers to the sale. Price is not an issue, and they will expect less from you. That doesn’t mean that you should skimp on content, but their expectations will be considerably lower. If you have the resources and time, consider making a pre-seminar call to touch base with everyone that is signed up. This will encourage the students to show up on time, and help built a relationship for future sales. * Submit a press release. Create a simple press release (1 page or less) highlighting your company and your seminar. Don’t forget to include your registration phone number. Submit that release to your local paper, and wait for the phone to ring. If the paper decides to pick it up- you get free publicity! * Cross-marketing opportunities. Depending on the seminar, you may be able to find cross marketing opportunities. For instance, if you were doing a financial based seminar teaching students how to file their taxes, you could pair up with a local tax preparation office or accountant. They could pick up half of the marketing tab, or advertise to their existing client base. The possibilities are endless. I have had some great results by pairing with the local chamber of commerce or bank chains. They will offer their seminar space for free, and help with free advertising. * Local paper. Get a price quote from your local paper. Small town publications will usually cost less than $500 dollars, while metropolitan areas can run as much as $2000. * Mailers. Direct mail is always a popular choice, but tends to cost a bit more to execute. Consider forgoing the expensive four color brochure in place of a targeted letter, hand signed. They cost a lot less to reproduce and tend to draw more attention than a mass mailer. Postcards are also an inexpensive way to reach a large group of people. Consider sending your mailers to pre-existing customers or you can buy a targeted mailing list from companies like www.infousa.com. No matter what method you choose, try to get your campaign rolling 2-3 weeks prior to the seminar. The marketing pieces should be in their hands within that time, anything before or after will likely go unnoticed. Now that you have attendees, you need to focus on the seminar itself. There are many barriers to adult learning, but they are easy to overcome. The main one that I have come across has to do with the format of the class. You want to create an environment that will encourage teamwork and participation. The instructor plays a huge role in the overall feel of the seminar. They need to guide the students to the right answers, allowing them to try to find the answers in their workbooks or among each other. When creating a workbook, keep the sentences short and to the point. Avoid grammatical errors and long drawn out paragraphs. When possible, use bullet points to break up large amounts of data. If the subject warrants it, add plenty of graphics or screenshots. Over 65% of the general population is visual learners, so make sure to give them plenty to see. Last but not least, focus on the seminar itself. Don’t get caught up in catered lunches or complex setups. Offer tea and coffee and plenty of breaks throughout the day. They are there to learn and hopefully give you their money, the rest is just details!
|
|||
|
How To Organise A Successful And Professional Seminar
To sell effectively in any environment,
companies need to project a clear sales message to groups of prospects.
The most cost effective method of doing this is a professionally organised
seminar, which is specially tailored to the prospects areas of interest
and offers an unrivalled opportunity to explain "up front" what the
company stands for and outlines their solutions and services.
Expertly handled, seminars will also provide detailed feedback on the real needs and attitudes of potential clients and can offer the opportunity to meet the other important players within targeted organisations. However, to achieve the greatest effect a seminar must address a specific business area; not only is this more attractive to the audience than a general meeting, but it also enables you to structure the event for the highest levels of presentation. The manner in which the event is planned and organised reflects as much on the quality and capability of the company as any other activity undertaken and planning and attention to detail are by far the most important ingredients. So what are the essential steps and areas you need to consider when organising a professional seminar? (This list is a guide and is by no means exhaustive) Understanding The Importance & Purpose Of Setting Objectives The most important first step is to set objectives, so that the success or failure of the exercise can be benchmarked afterwards. The Five Musts Of Setting Objectives • Objectives must have a numerical projection of the expected results • They must be practical • They must be difficult but attainable • They must be exciting • They must be big Planning Objectives • What are the marketing objectives for your seminar? • How will these objectives help you sustain or increase your share of sales? • What new and existing concept, solutions, features and services are to be included? • What will be their order of importance in relation to the audience invited? • What is the description of these concepts and solutions in terms of function, benefit and price? • Who will be the key people at your seminar? • What are their buying habits, preferences and needs? Are these changing? • Where is demand increasing? Where is it declining? • Why should your customers buy from you rather than your competitors? • What are your competitor’s strengths, weaknesses and trends? • What sales aids should you be using? • Who to invite • When to hold your seminar – timing is key • Where to hold your seminar – identify a suitable location • Finance & costing • Organisation • Selecting speakers • Input from industry specialists • Support from manufacturers/distributors • Publicity Overall Objectives • Check that your concept supports your original objective which in turn supports your marketing plan In Summary: Do Remember - Every seminar presentation is a sales opportunity and should be structured as a selling vehicle. Copyright © 2006 Jonathan Farrington. All rights reserved
How to Organize a
Seminar or an Event
Seminars and events have always been
implemented as a holistic experience to participants. Thus, organizing an
event requires extensive planning and preparation with most work
implemented at least a few months before the actual event. Most of the
time, seminars seem to run like clockwork with all events flowing smoothly
according to schedule. In reality however, much groundwork has been worked
on with the purpose of developing the right atmosphere in addition to a
beneficial experience to partipants.
1. Establishing the theme of the event Each event follows a theme and purpose which will drive the event set-up, the target audiences or the participants, the guests and the marketing approach. In general, a business event such as an international conference for a particular industry will appeal to participants conducting businesses within that industry as well as sponsors who gain mileage out of publicizing their products during the event. Apart from that, the theme of the seminar will also determine the type of marketing channels to be used to for publicity. This also holds true for the seminar marketing team who will need the event theme to correctly identify target participants and companies to sell the event to. 2. Selecting a venue Venue selection is highly dependent on the scale of the event. Usually this is determined by the number of participants, the presence of any guests of honor (such as royalty or politicians) the activities during the event, or if there are additional floor space required for exhibition purposes. A typical seminar of about 100 – 200 can be comfortably implemented in a hotel seminar room, possibly in a theater style setting or classroom setting. However, larger scale events with participant numbers scaling between 500 – 1000 may require a large hall, ballroom, auditorium or a convention center. The location and quality standard of the venue is also important especially if the event involves the participation of VIPs. With this, a reputable location would be imperative, including good quality and wide range of seminar facilities available. It is always wise to explore the possibility of a few venues and examine their location suitability, level of services, ambience, and costs before coming to a decision. 3. Seminar Marketing and Publicity Seminar marketing is by far the most critical and often most challenging task in event organizing, and is often regarded as the most critical factor of an event’s success. This is because the number of participants turning up for a seminar is highly dependent on the strength of marketing activities and publicity. Whether or not the event achieves its objective or whether the organizers will walk home with a profit or loss largely depends on the marketability of the event. This means that the right marketing strategy and seminar positioning must be adopted in order to draw adequate event sign-ups. Most of the time, event organizers who have large budgets will turn to above the line marketing such as newspaper and magazine advertisements as well as radio and television advertising to publicize the event. Press releases may also be sent in to major newspapers, in order to create the awareness of the upcoming event. Additionally, large advertising media banners and posters can also be purchased to advertise the event in high human traffic areas. When using print advertising, the specific magazine or newspaper used must have the target audience of your event as their primary readership base. Also all print media should be copy written with an enticing approach, highlighting the extensive benefits of participation. However, if budget is a problem, then below the line marketing may also do wonders. If the event is industry specific, mass faxing to companies belonging to the industry would be feasible. Telemarketing is a very effective marketing channel to create awareness within the right participant group. Additionally, dispatching sales personnel to attend to the requirements of large participant groups is an ideal and effective strategy. Mass emailing has become one of the most cost-efficient methods to reach out to large target audiences. This would be really useful if the event organizer already have an existing database. Otherwise, a list of names can be rented from database companies to attain the same results. 4. Collaboration with sponsors Getting reputable sponsors to participate in an event will help boost the creditability of the event, as well as reduce costs. Sponsors can also help with marketing, as they also help publicize your event to their customers. Apart from that, some of the sponsors can chip in on venue rental in exchange for exhibition space or publicity for themselves. Some sponsors also require a short message of their company to be given to the participants during the event. Others give away sample products or door gifts to participants. 5. Managing People and working with speakers A seminar will not be successful without the people running it, as well as the speakers sharing their knowledge to the participants. Invite speakers who are of caliber and reputation to the event, and who will provide the participants with relevant information to their work, industry or business. Prepare the speakers beforehand and work with them on their Power point presentations as well as pre-inform them of the logistics processes, timing as well as the expected audience size. Check with them on any special requests, such as the requirement for an overhead projector or additional microphones to be used for question and answer sessions. All events require a good team of people handling tasks on ushering, registration, customer service as well as handling financials. Familiarize the team with any required event protocol to eliminate the possibility of confusion or error. In order to ensure smooth implementation, each person should be familiar with their individual roles. This can be ensured through a preparation of a detailed schedule of events coupled with roles and responsibilities for each person. Ideally, a project manager should control the whole team and ensure that everyone is carrying out their duties efficiently. Apart from that, the project manager also has the delegated authority to deal with all parties such as the venue management as well as the sponsors and event exhibitors. 6. Actual Day – Preparation, Registration, Ushering, Feedback All seminar planning and preparations, constituting 80% of total work involved, cascade to the actual event which may last only for a few hours or a few days. On the day before the event, visit the venue to ensure that everything is in order according the requirements and specifications. Microphones, projectors, audio and video systems must be all checked to be in excellent working order. Over at the office, have a packing list prepared and get all require items transferred to the actual venue at least a day before the event. Event staff should be dispatched to work on site preparations, including setting up booths, decorations and posters, the day before the event. On the actual day, staff should be present at the venue at least 1 ½ hours before commencement. They should report to their duty stations and must be ready to receive participants half an hour before they are scheduled to file in. Registrations must be made at the door to ensure authorized access. Name tags, door gifts and event schedules or booklets will be given out at this point and ushers will show participants to their seats in the event hall. Staff will also be responsible for providing advice or help to participants during the event. Finally, feedback forms should be distributed and then collected from participants to determine the satisfaction level on all aspects of the event experience. This is in order to receive pointers, ideas and advice for future improvements.
|
|||
|
Event Management Companies
Event management companies offer expert and skillful managing and organizing of various events. Theses companies combine organizational skills and experience to provide expert services in organizing any event. They offer cost-effective solutions for your event management requirements. A common event management company handles all sorts of events from small to large, including fundraisers, galas, weddings, conferences, conventions, exhibitions, expositions, seminar, and trade shows. They also provide event concept development, sponsorship, sponsorship consultation, marketing, budget reconciliation and advertising and public relations. They have a team of experienced planners whose have knowledge in every aspect of event management from budgets to acknowledgements. Event management companies do all of the planning and footwork necessary for any type of function. They should consult with you about your needs and wishes regarding the event or events you would like to see occur. Through the course of conversations with them, they should be able to discern exactly what is necessary to pull your project together, to a high degree of success. This way, you can focus your attention more on the business at hand, rather than waste your energy on a subject that you are not familiar with. A number of professional event management companies offer a free venue finding service. You can save the time of searching for venues. The companies are able to do this by simply browsing through their records. Most companies keep detailed records of event locations including surveys of audience opinions. If you spend enough time looking for the right event management company, you will thank yourself for the time investment. It will save you time in the long run.
Will Seminars Get
You Clients?
I often suggest public speaking as a
powerful way to show prospective clients what you can do. Many
professionals and consultants have built successful practices by giving
free presentations to associations, businesses, and educational
institutions. But what about producing your own seminar, where you arrange
the logistics and invite the guests? Does this work as a strategy for
landing clients?
Offering a seminar can be an effective means to become more visible to your target market. If you are a good (or even fair) presenter, and the right people come to your seminar, you will definitely get new customers. But to use seminar marketing successfully, you need to be very clear on your goals, and plan each seminar carefully. If the purpose of your seminar is primarily to get clients, you shouldn't be expecting to make money on the seminar itself. You may wish merely to cover your expenses, or maybe even spend a little extra. For this type of seminar, the key to making it pay off is to attract people who are good prospects for your business in the first place, rather than just filling the room. Instead of making your seminar free, it's a good idea to charge a small fee. That way, your prospective clients will perceive you as offering something of value. The fee will also discourage attendance by people who can't afford your product or service. It's the quality of the participants that matters, not the quantity. If what you really want is for your seminar to turn a profit, you must recognize that by offering full-fee seminars, you are adding another line of business to your company. Operating as a seminar producer will require the same kind of planning and ongoing management as your existing business does. It can be as difficult to make a profit on your first seminar as it was to originally launch your business. Many people won't sign up for a seminar the first time they see it; others would like to come but can't make the date. You'll have a better chance of making money if you plan at the outset to offer your seminar on a regular basis. You may find, though, that this takes away too much time from your core business. Whether the seminar you are planning is promotional or for profit, estimate your projected income and expenses before making a commitment to proceed. Base the income you project solely on the fee you will charge per person multiplied by the number of attendees you expect. Don't include any projected spinoff business in your income estimate. If you land new business, you will still have to work additional hours to earn that compensation. Typical expenses include design and printing of a flyer or brochure, postage, posting a notice on your website, purchase of mailing lists (if you don't have your own), print and Internet media ads (including calendar listings), facility rent, audiovisuals, handouts, and refreshments. You should also consider the cost of your own time to design promotional materials, compile lists, compose e-mails, and make phone calls, as noted below. In designing a snail mail or e-mail campaign for your seminar, keep in mind that it is quite typical to get only one registration for every 100 pieces you mail, even with a pre-qualified list. Subtract your projected expenses from your income, then make a rational decision on whether to proceed. If the purpose of your seminar is to get business, estimate how much spinoff business is likely. Before going ahead, ask yourself if there might be an easier or cheaper way to get that many new clients or contracts. If your purpose is to make money, divide your expected profit by the number of hours it will take you to design, market, and deliver your seminar. Is that amount a reasonable level of compensation for you? If your best guess at the numbers tells you that producing a seminar makes good business sense for you, go for it! Because people do business with those they know, like, and trust, seminars can help you build a solid client base. And because repeat contacts raise awareness, mailings and ads about your seminar will generate more visibility for your core business.
|
|||
| Conference
Marketing And Registration Services Announced On FindaSeminar.com Popular internet training search engine extends services to include conferences and workshops as well as seminars. A new service introduced by FindaSeminar.com a world leader in training
search and registration helps conference promoters attract qualified
attendees and accept registrations twenty four hours a day. About Us: FindaSeminar.com is one of over 700 websites and internet properties that comprise the Training News Network the most powerful event marketing system on the Internet. Other sites in the training network include FindaConference.com, FindTraining.com, SeminarNewsNetwork.com, TrainingNewsNetwork.com, TrainingBrochures.com, SeminarBrochures.com and ConferenceBrochures.com
|
|||
| Go Green
Seminar Marketing Services Offered By FindaSeminar.com Proven Electronic Seminar Marketing System and alternative to direct mail marketing provides results while reducing waste and cost Training and Seminar providers looking for ways to go green and save
costs while still reaching their marketing and registration goals will find
their answer in FindaSeminar.com. About Us: Allied Internet Solutions Inc. is an innovative Internet
marketing and Internet business consulting firm located in Houston TX. The
company is the creator and operator of the Training News Network a network
of over 700 training industry news and information related websites. Contact Info: Additional: Company: FindaSeminar.com Country: United States Contact: Helen Alliy Website: http://www.FindaSeminar.com Bus E-Mail: info@findaseminar.com Phone: 800 349 1935 |
|||
|
Seminar marketing Activity On The Internet Increasing Dramatically According to Industry Leaders Training and seminar providers and conference and tradeshow organizers that embrace and utilize online seminar marketing stand to gain the most according to industry experts. As the cost of direct mail increases and the number of people searching the
Internet for training event information grows, successful training providers are
turning to alternative marketing techniques to reach their audience. This
according to Scott Alliy Prresident and founder of FindaSeminar.com an online
training and seminar search engine. About Us: Allied Internet Solutions is a progressive and innovative leader in Internet marketing and ecommerce. The company has created the Training News Network a network of over 755 websites and domain names dedicated to serving the training and seminar industry with news information and seminar and training search and registration services. Contact Info:
|
|||
| Seminar
Marketing Plus Services Offered By FindaSeminar.com Training and seminar providers that list their training on FindaSeminar.com receive listings on multiple additional training news search and information websites FindaSeminar.com has announced that it is offering free additional
advertising for new seminar and training providers that acquire their
seminar marketing services. About Us: FindaSeminar.com is an established seminar marketing company that has produced over 45,000 registrations for training providers in the U.S. and Canada. FindaSeminar.com is one of over 1050 training related websites which make up the Training News Network. Other member sites in the Training News Network include SeminarNewsNetwork.com, TrainingBrochures.com, SeminarBrochures.com, and FindTraining.com Contact Info: Helen Alliy
|
|||
| Seminar and
Training Marketing Tips Released By FindaSeminar.com The Internet has changed the way that people shop for training seminars workshops and conferences says an Internet marketing expert and creator of FindaSeminar.com Marketing your seminars, conferences and training events on the Internet
can be quite profitable but there are certain things that training providers
need to know to be successful. About Us: FindaSeminar.com is the worlds largest training and seminar
search engine and a member of the Training News Network a network of over
1050 training and seminar industry related news and information sites. |
|||
| Interest in
Internet Based Seminar Marketing Services Grows As Print Advertising Options
Dwindle More Training Providers are considering marketing their seminars conferences and workshops on the Internet according to President of FindaSeminar.com There has been a noticeable increase in the number of training providers
that have inquired about marketing their seminars conferences and workshops
via the Internet. About Us: FindaSeminar.com is a division of Allied Internet Solutions Inc. and a member of the Training News Network. Fore more information about Seminar marketing services offered by FindaSeminar.com or to search find and register for thousands of training seminars workshops an conferences in the U.S. and Canada pleae visit http://www.FindaSeminar.com |
|||
| Training And
Seminar Marketing Services Announced By FindaSeminar.com Worlds largest training search engine receives millions of visitors annually Training providers who are struggling to reach a dwindling market of
consumers due to the current economic crunch can find their audience on
FindaSeminar.com a training seminar search engine offering free search and
registration tools. About Us: FindaSeminar.com is the leader in training search and
registration. We consistently produce a high number of registrations for
training providers in the U.S. and Canada that use our seminar marketing
services. Our success in producing registration for our training provider
clients is due in part to our growing popularity and the convenience,
selection, and ease of use that findaSeminar.com provides to training
seekers. |
|||
| New Seminar
Marketing Services Announced By FindaSeminar.com Popular training search engine adds Audio conference webinar and online training marketing services to Training providers. FindaSeminar.com the worlds largest training search engine has announced
that it has added new features that allow providers of webinars, audio
conferences and online training and elearning classes to reach hundreds of
thousands of targeted training seekers each month. About Us: FindaSeminar.com is the worlds most popular search engine
offering seminar and training marketing services to training providers
around the globe that offer all types of training. |
|||
| Viral Marketing
The Fastest Way To Increase Business Suggests Marketing Expert The best thing most business can do to increase business is to let others do if for you according to one Internet marketing expert. Viral Marketing a proven Internet marketing technique combined with a
great domain name and website may be the fastest way to increase business in
these tough economic times. |
|||
Seminar Marketing Express Service Announced By FindaSeminar.com Parent Company New service features low cost and offers immediate exposure for seminar providers with an event scheduled in ninety to 120 days A new express seminar marketing service offered by Allied Internet Solutions
Inc creators of FindaSeminar.com provides immediate exposure for training
seminars, workshops, conference and webinar providers. About Us: FindaSeminar.com is a division of Allied Internet Solutions Inc.
and a charter member of the Training News Network. Contact Info: Additional: Seminar Marketing services |
|||
|
Direct Event Registraton Service Announced By Seminar Marketing Company And Training Search Engine FindaSeminar.com New direct event registration service helps training providers promote individual events to thousands of training seekers that visit FindaSeminar.com daily FindaSeminar.com the worlds most popular training search and registration
tool has announced that it has added a direct registration event registration
service to the growing list of seminar marketing services that it offers. About Us: FindaSeminar.com is the training search engine of choice for
individuals, organizations and small and large companies across the U.S. and
Canada. FindaSeminar.com is a charter member of the Training News Network a
network of over 1080 training websites offering training and seminar news and
information. New Seminar Marketing Program From FindaSeminar.com Delivers Qualified Traffic To Event Providers Website New marketing service recommended for providers of seminars, conferences, workshops, audio conferences, webinars, and other online training and public training events A new seminar and training marketing service being offered by The hugely
popular training search and marketing company Findaseminar.com helps event
providers increase traffic to their website and registrations to their events. About Us: FindaSeminar.com is the leader in Internet based training and
seminar marketing. The company has produced over 59,000 registrations for events
conducted by National training and seminar organizations in the U.S. and Canada.
|
|||
Benefits of marketing seminars and training
on FindaSeminar.com using the Direct Registration Program |
|||
| Seminar And
Training Providers Increase Registrations Using Online Training Search
Engine FindaSeminar.com Training Providers that understand and embrace the power of aggregated search and online communities will experience the greatest business success in 2010 and beyond according to FindaSeminar.com founder. Training seekers are flocking to FindaSeminar.com a one stop training
search and registration portal in record numbers. About Us: Contact Info: Additional: Company: FindaSeminar.com Country: United States Contact: Helen Alliy Website: http://wwww.FindaSeminar.com Bus E-Mail: na Phone: 800 349-1935 x3
Local Seminar Advertising Program With New Low Fixed Rates Announced By FindaSeminar.com Seminar providers receive up to 90 days advertising in the city of their choice on FindaSeminar.com for one low fee. If you have scheduled or are planning to hold one or more seminars in cities
and towns across the U.S. and Canada then a newly announced local seminar
advertising program will be of interest to you. About Us: Contact Info: |
|||
|
How To Marketing Seminars And Training Online Subject Of Free Information Letter From FindaSeminar.com Trying to marketing seminars and training online without proper knowledge of how training seekers traverse the internet can be a costly and frustrating experience for training and seminar providers that try to go it alone Training and Seminar providers have relied primarily on direct mail and sale
reps to market their training events for years. About Us: Contact Info: Additional: Seminar marketing services |
|||
