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Services Marketing Onsite Training  

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Services Marketing Onsite Training seminar agenda print utility

dates/locations

For:

Marketing vice presidents, directors and managers, marketing representatives, service operation managers, business developers in the service industry and managers of advertising, promotions and customer service. A grounding in the fundamentals of marketing is strongly recommended.

Cost:   

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Seminar Summary:

Learn new marketing skills to achieve greater customer satisfaction and profitability. (see full course description)

 

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Training Course Syllabus:


Services Marketing Onsite Training - Available for Onsite Training ONLY

You’ll learn how to exploit service-specific attributes…develop marketing plans that integrate critical success factors like people, processes, productivity and physical evidence in addition to the traditional 4Ps…and explore quality, service design, customer loyalty and management issues. Note: This course will benefit both traditional service providers, as well as those with a combination of goods and services. A grounding in the fundamentals of marketing is strongly recommended.

BENEFITS

• Better understand and affect service customer behavior • Create marketing messages that effectively highlight service quality dimensions that consumers value • Achieve loyalty through greater attention to customer feelings in service encounters • Develop innovative and profitable loyalty programs • Benefit from yield management and capacity utilization techniques • Manage and motivate service marketers for maximum customer and employee satisfaction • Learn how to interpret customer satisfaction measures • Successfully recover and learn from service failures

OUTLINE

• The service marketer vs. the traditional product marketer: how their roles differ • Strategies for accelerating business growth • Strategies for increasing customers: segmentation, targeting, positioning • Understanding consumer behavior in the service setting • The design of the service setting: why process is critical to maximizing efficiency and satisfaction • Customer loyalty programs • Delivering high-quality service: a requirement of services marketing

Seminar Summary:

Learn new marketing skills to achieve greater customer satisfaction and profitability. (see full course description)

 

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