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(800) 349-1935



Principles of Professional Selling Level 2  


training seminars by American Management Association Seminars American Management Association Seminars

Principles of Professional Selling  Level 2  seminar agenda print utility



Sales professionals with a minimum of one year of sales experience, veterans who want to refresh their sales skills and managers who want to train salespeople.Note: This course is not for novices; see Fundamental Selling Techniques for the New or Prospective Salesperson.


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Seminar Summary:

Benefit from today’s advanced consultative approach to selling! (see full course description)


View dates/locations for this event on then register online or call (800) 349-1935


Training Course Syllabus:

Thousands of sales pros have prospered by attending AMA’s most popular sales seminar. This highly interactive course guides you through the entire sales process and incorporates the most modern sales methods today—consultative/solutions selling! You’ll return to work better equipped to develop presentations that meet your clients’ real needs…create a specific sales plan to achieve your sales goals…influence the right buyers, anticipate any objections and close the sale with ease.


• Develop a master plan to manage the sales process • Win the confidence and trust of prospects by learning as much as possible about their needs • Successfully sell on a consultative level, using effective interviewing techniques • Effectively communicate your product/service superiority over that of the competition • Build long-term sales relationships by offering solutions—not just products • Increase your success by taking advantage of your personal selling style • Uncover any hidden customer resistance and overcome any objection • Know when—and how—to close the sale • Productively use your time and effectively manage your territory


• Discovering today’s more consultative approach to the entire sales process • Learning how to exceed your quota and sales goals • The sales process: discovery, presentation, handling objections, closing • Using today’s technology to sell effectively • The keys to effective listening • Telephone techniques: planning, getting the appointment, qualifying prospects • Time and territory management: developing account and territory objectives

Seminar Summary:

Benefit from today’s advanced consultative approach to selling! (see full course description) seminars and training is a member of the Seminar News Network and Training News Network Copyright 2008-2014.

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