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The 2011 Marketing and Social Media Conference  

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Seminar Summary:

A state-of-the-art event for professionals who want to unleash their marketing potential for an explosion of results – from revenue to new customer acquisition (see full course description)

 

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Training Course Syllabus:


The 2011 Marketing + Social Media Conference - Training Seminar

Program Description:

Extraordinary ideas ... Unparalleled marketing ... Outstanding results ... Get them here

The old ways of marketing are just that — old. You know that if you want to succeed in today’s highly competitive market, you have to be on the cutting edge. Your competition knows this and your customers expect it.

This ultra-fresh marketing Conference invites you to think in new ways ... challenge the status quo ... break free from the way you’ve always done it for results that go above and beyond "average." From copywriting tips to the latest news on e-marketing to social media, you’ll learn critical dos and don’ts that’ll save you time and money.

Get Cutting-Edge Marketing Ideas That Work in the Real World
If you’re looking for ways to seriously upgrade your marketing efforts ... look no further. This all-new Conference is chock-full of the latest trends in marketing. Trends that will get you exceptional results. Your two-track agenda puts you in the driver’s seat of an amazing day of discovery.

  • Pump up your online marketing success with strategies guaranteed to get your e-mail opened
  • Learn which rules of marketing you SHOULD break and which ones remain tried and true
  • Breathe new life into your marketing campaigns with copywriting tips you’re gonna love
  • Find out what’s working in social media and what isn’t
  • Learn how to mix fun with functional on your home page
  • Save time when you learn what you can measure with social media

Find Out How to Put Social Media to Work for You
If the thought of incorporating social media into your marketing plan leaves your head spinning, you aren’t alone. Putting up a Facebook page or launching a blog sounds easy, but if you’ve done any research at all you know it’s not that simple. You have to have a strategy ... resources ... and measurement tools. If you’re interested in social media or you’re interested in maximizing your current plan, don’t miss this exciting Conference!

It’s the Marketing Event of the Year and Seats Sell Out ... Enroll Early
This Conference is guaranteed to supercharge your creativity ... blow your mind with new ideas ... get you pumped up and ready to take action that gets immediate results. This Conference IS the premier marketing event of the year. With the added track on social media, seats are sure to sell out. Enroll today to guarantee your seat.

What You'll Learn:

Featured Sessions Include:

  • 5 steps for creating a winning social media plan
  • How to wow 'em with copy that sells
  • Tips from the pros on viral marketing
  • Dos and don'ts of effective e-mail marketing
  • Social media tools taking the Web by storm
  • Killer marketing strategies from the real world

 

Who Should Attend?

Who’ll Be There …

  • Copywriters
  • Editors
  • Marketing managers
  • Ad directors
  • Account executives
  • Designers/art directors
  • Creative directors
  • “Do-it-all” marketing professionals
  • Anybody looking for new ideas and strategies

Industries That Will Be There …

  • Sales
  • Nonprofit
  • Advertising
  • Direct marketing
  • Catalog
  • Fund raising
  • Magazine
  • And more!

 

Conference Agenda:

DAY ONE
8:30 a.m. Registration begins

9:00 - 10:00 a.m.

Opening Session:
Top Marketing Trends for the Future and How to Prepare Now
 
10:00 - 10:15 a.m. Break
Conference Break-Out Sessions Begin

Concurrent Sessions
Choose one
Track 1
Creative Marketing Toolbox
 
Track 2
Social Media 101
 

Session A
10:15 - 11:00 a.m.

Killer Marketing Strategies: Lessons From the Real World
 

What Can Social Media Do for You? 9 Considerations
 
11:00 - 11:15 a.m. Break

Session B
11:15 - 12:00 p.m.

Beyond Ordinary: Copy Guaranteed to WOW ’em!

 

All ‘A Twitter’? Finding a Platform That Works for You
 
12:00 - 1:15 p.m. Lunch (on your own)

Session C
1:15 - 2:00 p.m.

No Spam, Ma’am! Inspired Ideas for Marketing Success
 

Best of the Best Awards: Tips From Winning Organizations
2:00 - 2:15 p.m. Break

Session D
2:15 - 3:00 p.m.

Which One Did the Customer Choose? (And Is That Your Final Answer?)


 

Motivators: Pushing Your Customer’s Buttons ­— And Making the Sale
 
3:00 - 3:15 p.m. Break

Session E
3:15 - 4:00 p.m.

Closing Session:
The Unbreakable Rules of Successful Marketing and When to Break Them

Opening Session: Join us as we explore the latest marketing trends and take a look at those predicted to be significant within the next few years. Find out what you should be doing now to position your organization for marketing success in the near future!

Session One: Creative Marketing Toolbox

Session 1A: Killer Marketing Strategies: Lessons From the Real World
Borrowing killer marketing ideas from the best of the best is what this session is all about! You’ll look at the most successful marketing campaigns of all time and find out what made them work. You’ll walk
away with a wealth of up-to-the-minute strategies and bold new ideas proven to work for any organization.

Session 1B: Beyond Ordinary: Copy Tricks Guaranteed to Wow ’Em!
Learn how to add some zing to your copy – without the extra effort! This dynamic session covers the latest trends in copywriting – from buzzwords that grab your reader’s attention to words that’ll kill your message in an instant. If you want to add power and polish to your marketing campaigns, you want to attend this session.

Session 1C: No Spam, Ma’am! Inspired Ideas for E-mail Marketing Success
This dynamic session examines the latest trends in e-marketing, from getting into the in-box to getting your mail opened to what your e-mails MUST include (and what they shouldn’t). Jam-packed with the most up-to-date information, you’ll discover the best practices for optimizing your e-mail campaigns for record-breaking results – in a marketing world that keeps evolving.

Session 1D: The XYZs of Keeping Your Web Marketing on Target
Lost in a sea of bells and whistles? You might be surprised! This session shows you how to keep your Web marketing on target by developing an online message with your potential customers or clients
firmly in mind. You’ll discover a variety of imaginative ways to combine fun with functionality for a site that stands out from the crowd while still driving your message home.

Session Two: Social Media 101

Session 2A: What Can Social Media Do for You? 9 Considerations
In this high-tech marketing era, social media is the buzzword du jour. It’s being hailed as the one-stop resource for making your marketing dreams come true. But is it? This eye-opening session uncovers exactly what social media does and doesn’t do. From building a brand to customer interaction to capturing leads, you’ll learn about it here.

Session 2B: All ‘A Twitter’? Finding a Platform That Works for You
Facebook. Twitter. MySpace. Blogging. LinkedIn. Chances are you’ve heard of them all. If you’ve wondered exactly which social media platform would work best for you, you’re in luck. This session takes the guesswork out of social media platforms and puts the answers in your hands. You’ll find out exactly what makes these sites work so you can make the best decision for your organization.

Session 2C: Best of the Best Awards: Tips From Winning Organizations
If you’ve ever ventured into the social media galaxy, you’ve probably seen some sites that had you looking twice (and not always in a good way). This exciting session explores the best uses of social media by leading organizations. This idea-generating session gives you a firsthand look at how they make it work for their organizations and how you can too.

Session 2D: How-to’s for Measuring Your Success
The only way to know if your social media strategy is working is to measure its success. Talk about easier said than done. If you’re wondering how to measure the success of a blog or Facebook page, you aren’t alone. This session gives you the strategies you need to measure your success.

Closing Session:
Even in an industry that’s gone high-tech and is changing before our eyes, there are still time-tested marketing strategies that guarantee exceptional results when applied correctly. Find out what the most highly successful marketing gurus decree about POSITIONING your offer, LEAD GENERATION, pricing strategies, freebies, attention-getters, and much more.

Training Seminar/Conference Time:

Training Seminar Check-In: 8:15 AM Training Seminar Time: 9:00 AM - 4:00 PM

Seminar Summary:

A state-of-the-art event for professionals who want to unleash their marketing potential for an explosion of results – from revenue to new customer acquisition (see full course description)

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