Social Media Marketing 101
Survive and thrive in the social media madness
Does it seem like these days everyone's "liking," "tweeting," "following,"
"tagging," "streaming," "sharing," or joining the blogosphere? Are you feeling
the pressure to jump on the social media bandwagon … but concerned that you
don't have enough information or expertise to do it properly? Don't stress about
it! We'll show you how to take full advantage of social media's strengths,
easily incorporate a social media program into your organization's marketing
strategy, and join the rest of the interactive online business community.
No social media experience? No problem!
That's what we're here for. This workshop will teach you everything you need to
know about social media in just one exciting, power-packed day of training.
Ready to roll up your sleeves and get to work? Here's some of what we'll cover:
- Learn to choose the platforms that best fit
your organization's marketing needs (Facebook? Twitter? YouTube? LinkedIn?
- Gain stellar strategies for developing a
well-thought-out marketing plan that incorporates the most effective platforms
- Create a launch checklist and rollout
- Find ways to monitor your plan's effectiveness
by measuring results and determining ROI
- Evaluate your plan based on results in order
to maintain the status quo or change gears to ensure greater success
Social media marketing is not just about online
tools, hot technologies, or the latest communication platforms. It's about
understanding and meeting the demands and expectations of today's online
consumer. What you learn here will help you identify what your best customers
and prospects want from you … show you how to connect with them through their
preferred media outlets … and use social media strategies to attract a greater
market share and grow your business.
Social Media Marketing 101 — Seminar Overview
Social Media Basics
- What is social media?
- The Web 2.0 mindset — how modern consumers
relate and communicate with online media
- Categories of social media platforms,
characteristics, and limitations
- Social media platforms: Who they are and what
Creating a Social Media Strategy
- Research your current online positioning —
What are people already saying about you? What do they want to do that they
- Define your goals and objectives regarding
social media — what do you hope to achieve?
- Evaluate the resources required (technology,
personnel, training, etc.)
- Should you hire a Social Media Manager or can
your current staff handle the job?
- Facebook? LinkedIn? Twitter? YouTube?
Determine which platforms will best meet your goals (many companies use
multiple platforms to reach their customers)
- Discover lesser-known platforms that might be
just what you need to supplement the "big guns"
Preparing for the Legal Implications
- Define "rules" for customer participation and
- Define internal policy for content and develop
procedures for who, when, and what is posted publicly
- Be aware of what content puts you at risk for
- Prepare damage control and crisis
communication contingencies when negative or damaging content is posted about
Executing your Plan
- Create a launch checklist and rollout
timetable — here's your step-by-step action plan
- Learn the best ways to create an instant
online presence and get your name in front of customers and prospects
- Understand why it's wise to start small and
build momentum as you go along
- Get to know your social audience, engage them,
and connect with them
Measuring your Success
- How do you measure success? Tweets? Likes?
Hits? Responses? We'll show you how to develop metrics and measuring
techniques based on your campaign to measure its effectiveness
- Measurement tools for different social media
- Not all results are measurable — how to define
what you can and can't measure
- Determining your Return on Investment
Case Studies — Who's doing it right? Who did
- Facebook success stories you can apply to your
own social media goals
- LinkedIn moves towards social media marketing
— what this can mean for you
- Successful blogging — writing content,
posting, and responding
- Best practices you can use to ensure your own
social media success story
- Building an online community — other companies
are doing it, and you can, too
This course qualifies for 6 Sales/Marketing CPE
credits. Certificates will be available 10 days after your event has
Seminar Check-In: 8:30 AM Seminar Class 9:00 AM to 4:00 PM