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The Leveraging Google to Improve Marketing Webinar  

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Training Course Syllabus:


Leveraging Google™ to Improve Your Marketing Efforts Marketing Seminar

Are you fascinated by the possibilities for adding Google to your marketing strategy—but overwhelmed by complex decisions and choices Google poses as it continues to evolve? In this easy-to-understand Webinar, you’ll learn the essentials you need to know to ensure your marketing efforts maximize Google’s enormous power and really deliver the kind of results you need. The Google know-how you need to attract more customers, build your business and grow your profits is only one hour away.

Join us and you’ll learn how to get started by setting clear goals, developing a strategic plan for success and tracking the metrics that make the biggest impact. You’ll discover Google’s popular tools—including Google Analytics™, Google Website Optimizer™, AdWords™, Webmaster Tools and the new Google+—and exactly how to pull them together to achieve a whole new level of success. We’ll also point out how to avoid common pitfalls in building your brand on-line, successfully set up Google Alerts™ to stay on top of what’s being published or discussed about your company and products, and much more.

Most businesses are only tapping into a fraction of all Google can do for their marketing. That’s why this Webinar is so important to you and your organization. Whether you’re just beginning to explore all that Google offers or you want to substantially improve your results from your existing marketing efforts, this Webinar will deliver the guidance you need to leverage Google for maximum return on investment.

In the seminar Leveraging Google™ to Improve Your Marketing Efforts you’ll learn:

  • From bounce rates to conversions: Tracking the most relevant Web data
  • 5 powerful Google tools you’ll want to start using today
  • How to select the RIGHT keywords
  • Using AdWords to boost site traffic and sales
  • 4 “musts” when branding on the Web
  • How to protect your brand using Google Alerts
  • How to tap into Google+ and business opportunities available nowhere else

Seminar Time:

Seminar Check-In:  8:30 AM  Seminar Program:  9:00AM - 4:00PM

Seminar Summary:

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