The Beginner's Guide To Google Analytics
Webinar - Marketing / Search Engine Webinar
If your organization has a Website, you know how
important it is to understand what’s driving traffic to your site, what’s
working for you and, just as importantly, what isn’t. This helps you achieve
your important Web goals, as well as serve your visitors better. But to do this
effectively, you need to use a Web metrics tool. And if you’re like most people,
your tool of choice is Google Analytics.
Google Analytics is a great tool, but if you don’t know the tricks of using it,
it can be really intimidating. That’s where we come in. The Beginner’s Guide to
Google Analytics was developed with you specifically in mind, to help you
understand how Google Analytics can help increase your Web presence and improve
each visitor’s experience.
Analytics don’t have to be scary — sign up for this one-hour webinar and
learn how to put them to work for you.
Visitors, page views, pages visited, bounce rate, average time on your site,
unique visitors — do you know what these stats mean? What’s more, do you know
how to use this information to drive traffic to your Website? Sign up for The
Beginner’s Guide to Google Analytics and in just one hour, this webinar will
give you the foundation you need to put Google Analytics to work for you.
- The benefits of Google Analytics in a
non-intimidating, non-technical way — without any confusing jargon
- How to measure and analyze the effectiveness
of your Website
- Discover which of your Web pages are viewed
most often, how long your visitors stay, and from where on your site they
- And more!
When you know what’s driving traffic to your
Website, you can customize your content to maximize your exposure. If you’re
serious about increasing your Web presence, then you need to be using Google
Analytics. But don’t spend countless hours trying to figure it out on your own.
Sign up for The Beginner’s Guide to Google Analytics and start reaping the
rewards immediately. What are you waiting for? Sign up now!
A Look at Your Agenda
- Defining the goals for your Website, and
seeing if your site is actually hitting those targets
- How to create a Google Analytics account and
how to add the free tool of Google Analytics to your Website
- Understanding who is coming to your Website,
and what actions visitors are taking (or not taking) once they arrive
- What you can and can’t measure about your
Website traffic and how to measure it
- Which metrics matter most to your C-level
executives, and which ones may (or may not) work for your company
- How to integrate Google Analytics with Google
- Reading Google Analytics reports and what they
- How to act on your data, rather than just
Webinar Time: Webinars last 60-90 minutes
Q & A Session!
Upon enrolling in the webinar, you will have the opportunity to submit your
questions via e-mail. Time permitting, your trainer will address questions from
webinar participants. Many questions will be addressed in the Webinar itself.
Others will be addressed in the supporting materials that will be available
exclusively to webinar participants.
Your confirmation will be delivered via e-mail, so an e-mail address is
required for registration.
Within 2-3 business days after registering for a National Seminars Training
webinar, you’ll receive an email with specific instructions, a Web link, and a
unique enrollment ID that you’ll use to connect to the webinar.