Facebook Essentials: Developing a Great
Facebook Strategy for Your Organization Webinar
- Social Media Marketing Webinar
Social media is fast becoming one of the most
powerful marketing tools on the planet — and Facebook is the most popular social
media site on the Web! That makes developing a Facebook page an essential part
of any social media effort. But getting great results from Facebook can be
complicated, and it’s easy to start feeling lost, overwhelmed, or confused.
Don’t panic — the key to a great Facebook presence is developing the right
Facebook Essentials is designed to help you do just that. In just one hour,
we’ll give you the powerful tools you need, the best of the best top tips you
need to develop a Facebook strategy that works and that’s right for your
Whether you’re just starting to think about building an organizational Facebook
page or you have one that’s not performing up to your hopes and expectations,
Facebook Essentials can help you.
In just ONE hour, you’ll discover how to build a Facebook strategy that
You’ll learn the valuable tools you need to create your Facebook presence.
You’ll learn how to determine objectives for your organization’s Facebook page —
what you actually want to accomplish in a social media setting. You’ll discover
how to build a page that really supports those goals, and the key elements in
designing an effective and engaging content and update strategy.
And, most importantly of all, you’ll receive valuable insight in how to build a
fan base, how to connect with your audience, and how to really harness the
immense power of social media!
In just one hour we’ll explain everything you need to get started building a
GREAT Facebook strategy!
Enroll in Facebook Essentials today and learn how to take your social media
and marketing efforts to the next level!
When you engage and interact with your audience on Facebook, you’re doing more
than building relationships — you’re building your reputation and you’re
building loyalty. Enroll today to discover how to get started!
A Look At Your Agenda:
- Basic goal setting — What do you want your
page to accomplish? How will you measure success?
- Setting up your page — and making sure it’s a
cohesive extension of your brand
- Don’t forget to invite your friends —
immediate and ongoing strategies for building your fan base
- Promote your page — add your page URL to your
company Website, blog, and marketing materials
- Keeping your audience engaged — using the
80/20 Rule for content updates
- Keep it fresh — frequency matters
- Increasing engagement with photos and videos
- Just say no to one-way content — how to keep
your wall open and the RIGHT way to post questions/comments to spark
- Build and reward your following with Facebook-specific
promotions or coupons
- How to increase engagement and have a little
fun using Facebook Apps
- Facebook Insights — how to monitor your data
so that you understand which content is most effective in creating interaction
Webinar Time: Webinars last 60-90 minutes
Q & A Session!
Upon enrolling in the webinar, you will have the opportunity to submit your
questions via e-mail. Time permitting, your trainer will address questions from
webinar participants. Many questions will be addressed in the Webinar itself.
Others will be addressed in the supporting materials that will be available
exclusively to webinar participants.
Your confirmation will be delivered via e-mail, so an e-mail address is
required for registration.
Within 2-3 business days after registering for a National Seminars Training
webinar, you’ll receive an email with specific instructions, a Web link, and a
unique enrollment ID that you’ll use to connect to the webinar.