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The Content Marketing Conference  

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The Content Marketing Conference (see full course description)

 
 

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Training Course Syllabus:


The Content Marketing Conference - Marketing Seminar

Program Description:

Gain the knowledge and skills to create content marketing that will send sales and brand awareness soaring!

An effective content marketing strategy energizes your overall marketing efforts and dramatically improves your site’s search rankings. However, creating powerful content that impacts your bottom line is more than just posting a few articles, setting up a blog, or pumping out an occasional video that you pray goes viral.

Join us for this fun, informative, and eye-opening one-day content marketing conference where you’ll choose from eight powerful sessions created by some of today’s best and most plugged-in content marketers. Each track concentrates on one of the two different — but equally critical — components of a successful content marketing process: Strategy and Execution.

Guarantee your content marketing STRATEGY is sound in Track 1.

You can’t get to where you want to go without a good map, and this track will give you all the tools you need to build an effective and agile content marketing strategy. Create a solid foundation for your content marketing plan that is flexible enough to immediately adapt to changes in the marketplace. Keep your organization on the leading edge no matter what size your budget is. You’ll discover how to build a process so strong that you’ll provide your customers with great content every time. Get the dos and don’ts of successful content strategy in this enlightening track.

Discover how to confidently EXECUTE your strategy for maximum ROI in Track 2.

Learn about the other half of a successful content marketing process during this track. No matter how good your strategy is, it can still get messed up without the right execution. Thousands of organizations sabotage a sound strategy by filling their content pipeline with sub-par, boring, irrelevant, and just plain BAD content. No matter how much content you need — and every organization is different — it all has to be good. In this track, learn how to make every piece of content you produce engaging to the reader or viewer ... ensure that it raises and strengthens brand loyalty ... and verify it is legally (and ethically) safe for you to post.

Give your content marketing the boost it needs to stand out in today’s overcrowded marketplace. Enroll in this conference today.
 

The Content Marketing Conference Course Agenda:

Opening Session: Content Marketing — Cutting Through the Clutter to Find Out What Really Works

A look at the state of content marketing in today’s world ... what it is and what it isn’t ... and how to tell if you’re doing it the right way. It’s a fact that many consumers — especially those under 30 — have learned to tune out and shut off traditional marketing mediums, and smart marketers know it is becoming less and less effective. But the world of content marketing is vast and seems to change daily. Get the lowdown on the state of content marketing as it is used today.

Track 1 — Creating an Effective Content Strategy: The Road Map to Marketing Bliss

Session 1: Content Marketing 101: Getting the Basics Right

Not all content is created equal. Find out which type of content will work best for the audience you want to get.

  • How to test your content type to see what kind works best for your audience
  • Educating other decision makers about the importance of content marketing in 2014 and beyond
  •  Why impatient people will fail at successful content marketing

Session 2: Start Using Social Media Correctly, and Stop Wasting Time and Resources

One content marketing expert once said, “If content is the gasoline, then social media is the fire!” Learn why you must spend time building your Google+, Twitter, Facebook profile, and more.

  • How to build your organization’s social profile to take full advantage of content marketing
  • Turning a reader into a fan — the life cycle of an avid follower on social media
  • The top social media tools your brand should be using to measure social listening, responding to customer comments, creating and managing campaigns, and more

Session 3: Content Marketing Analytics: The Numbers Never Lie ... Right?

Learn how to test your content marketing efforts and get numbers behind what you’re doing to make the best business decisions.

  • How to deal with content marketing typically yielding indirect ROI — and how to explain that to higher-ups
  • What numbers matter most in content marketing? Traffic ... conversion rate ... share rates ... and more
  • Avoid the biggest mistakes marketers make when it comes to analyzing Website metrics

Session 4: Using SEO to Electrify Your Online Presence

If you think search engine optimization is just keyword repetition and directory submissions to give your link profiles a boost, you’re living in the past. Join us for this session and discover how modern SEO is central to every content marketing strategy.

  • How important is keyword research to content marketing?
  • Revealing the complicated relationship between organic search and promoting your content
  • Using SEO to measure the effectiveness of your content and optimizing it to produce greater ROI


Track 2 — Executing Your Strategy for Spectacular Results

Session 1: Which Content Management System Works Best for You?

In this session, we’ll explore what your ideal CMS will contain, what it will allow you to do, and who exactly should have access to it.

  • A brief overview of the top CMS used in the marketplace — no selling, just facts
  • The critical differences between a Web CMS, a component CMS, and an enterprise CMS
  • Find out if the CMS you already have in place is doing its job, or if there is something better

Session 2: Create Compelling, Engaging, and Evergreen Content

Online content is not just the occasional text article posted on your site. Join us in this session and learn what kind of content is drawing viewers, and what you could be missing.

  • The lowdown on video, podcasts, interactive materials, research, and infographics, and how to use them
  • How to make sure your content is evergreen. (And if you’re not sure what that means, PLEASE do not skip this session!)
  • When do you create content internally, and when is it better to get outside help? Find out here ...

Session 3: The Dos and Don’ts of Creating Superb Content

For most marketers, good-quality content is meant to be shared — and shared a lot. Discover the proper ethics and etiquette for citing content, how to respond to negative comments from others, and writing mistakes to avoid that ruin your credibility.

  • A quick primer about crediting third-party content, pictures, and more that too many companies mess up — and why it could cost you if you make the same mistakes
  • The 4 different types of negative online feedback and how to respond to each to defuse the situation
  • Simple writing errors that must be avoided

Session 4: How to Personalize Your Content to Your Organization’s Vision and Style

Being able to articulate and hone your corporate vision into all your content is vital to your marketing success. Learn how to make your brand stand head and shoulders above your competition.

  • A 4-step exercise to help you articulate your company’s values and vision
  • How to add value to your content that guarantees you will build a strong connection with the community you’re trying to reach
  • Creating your company’s editorial style that will apply to all your content whether it is print, video, blogs, and more

Closing Session: Content Marketing Trends and How You Can Stay Ahead of the Curve

A look back at the highlights of the Conference, plus get the frank and honest opinions from our marketing experts about the future of content marketing and why it will continue to be one of the most powerful promotional and informational tools ever created. When YouTube users are uploading 100 hours of video to the site EVERY MINUTE OF THE DAY, it will take clear and concise planning to stand out from your competitors. Join us at this Conference and put yourself and your company on the leading edge of content marketing.

Note:  Participants will choose a session to attend in either track the day of the conference
 

Credits:

Our training seminars offer Continuing Education Credits (based on contact hours) upon completion. Credits are issued by Rockhurst University Continuing Education Center, Inc. according to the guidelines set forth by IACET. Please note that Continuing Education Credit approval is at the discretion of your licensing board; not all seminar topics are approved by all boards. Contact your licensing board or agency for specific information relating to your profession

SEMINAR TRAINING TIME:

Seminar Check-In  8:30 AM    Seminar Class 9:00 AM - 4:00 PM

Seminar Summary:

The Content Marketing Conference (see full course description)

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