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Advanced Tools and Techniques for Data Analysis  

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Business professionals looking for data analysis tools to solve complex problems such as customer churn, statistically valid web-page optimization, and social media/online customer feedback analysis.

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Seminar Summary:

Manipulate complex data sets to gain deeper insights and make better decisions (see full course description)

 

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Training Course Syllabus:


Advanced Tools and Techniques for Data Analysis

This 2-day advanced analytics seminar will introduce you to predictive analytics techniques, so you can frame strategic and operational questions involving marketing, finance, and operations or other real-world business applications.

In this hands-on course, you will cover a variety of analytics tools, such as histograms, ANOVA analysis, A/B testing, Pareto analysis, clustering, box plots, scatter diagrams, partitioning, unstructured text analysis, and multivariate regression analysis. Best of all, no background in statistics or programming is required. As long as you have a basic understanding of spreadsheets, you will learn how to manipulate complex data sets so you can gain insights that are not possible with common business intelligence techniques.
 

How You Will Benefit

• Go above and beyond standard business intelligence analysis techniques
• Get answers to complex data analysis questions without becoming a statistician
• Learn which data analysis technique to use for various business problems
• Extract the most meaningful results from large and small data sets and multiple data types
• Become familiar with basic text analysis tools and gain insights from unstructured text data
• Use advanced analysis functions in Excel and open source tools
• Build on your basic understanding of spreadsheets to access powerful analytic techniques
• Improve your business efficiency and effectiveness

What You Will Cover

• Data analytics and business; working with data
• Wrangling, cleansing, and shaping data (data scraping)
• Using Google OpenRefine
• Selecting the right variables, KPIs, CSFs (data analysis)
• Becoming familiar with Excel’s Analysis Tool Pack
• Utilizing multivariate statistics, T-Test, factor analysis, linear regression, and other advanced techniques
• Reviewing additional tools—JMP, Tableau, SPSS, R


Who Should Attend

Business professionals looking for data analysis tools to solve complex problems such as customer churn, statistically valid web-page optimization, and social media/online customer feedback analysis.
Special Feature

Seminar pre-requisites

Basic understanding of Excel and spreadsheets, including Pivot tables and basic charting functions.

Equipment and software required of each participant:

MS Windows-based laptop with a working browser to connect to the Internet via the AMA WiFi network, as well as with a minimum of Excel 2010 for PC installed.

Seminar Time:

Seminar begins at 9:00 am and ends at 5:00 pm, except on the last day. On the last day, seminars that run the full day begin at 9:00 am and end at 4:30 pm.

Seminar Summary:

Manipulate complex data sets to gain deeper insights and make better decisions (see full course description)

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