Web Analytics Fundamentals
Your company has a website, but is it working for
you? Is it driving business, or just adding to your overhead? The best way to
find out if your website is achieving its goal is through web analytics. By
tracking and analyzing your websites’ data, web analytics helps you determine
who your visitors are so you can create a better user experience and convert
more customers. But without an understanding of web analytics fundamentals, the
process can be confusing and frustrating.
When you watch Web Analytics Fundamentals, you’ll gain the basic knowledge you
need to get your analysis started right away. Learn the basics of Google
Analytics — a service to help you measure and track your data. Discover the
customer journey so you can optimize the online sales process and convert more
customers. And use your analysis to create a better, more functional website.
A Look At Your Agenda:
- Google Analytics simplified: what it is and
why measuring your numbers matters
- How you can use Google Analytics to help shape
your objectives, goals, and marketing strategy
- Track your sales funnel: understand how people
use your site
- Key Performance Indicators to measure: the top
5 telling stats
- How to read a Google Analytics report
- How to get started: account set-up and basic
Webinar Time: Webinars last 60-90 minutes
Q & A Session!
Upon enrolling in the webinar, you will have the opportunity to submit your
questions via e-mail. Time permitting, your trainer will address questions from
webinar participants. Many questions will be addressed in the Webinar itself.
Others will be addressed in the supporting materials that will be available
exclusively to webinar participants.
Your confirmation will be delivered via e-mail, so an e-mail address is
required for registration.
Within 2-3 business days after registering for a National Seminars Training
webinar, you’ll receive an email with specific instructions, a Web link, and a
unique enrollment ID that you’ll use to connect to the webinar.