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Who should attend Web Analytics Fundamentals Webinar
Web Analysts, Business Analysts, Students
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Web Analytics Fundamentals Webinar  

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Seminar Summary:

Learn the basics of Google Analytics — a service to help you measure and track your data. (see full course description)

 
 

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Training Course Syllabus:


Web Analytics Fundamentals

Program Description:

Your company has a website, but is it working for you? Is it driving business, or just adding to your overhead? The best way to find out if your website is achieving its goal is through web analytics. By tracking and analyzing your websites’ data, web analytics helps you determine who your visitors are so you can create a better user experience and convert more customers. But without an understanding of web analytics fundamentals, the process can be confusing and frustrating.

When you watch Web Analytics Fundamentals, you’ll gain the basic knowledge you need to get your analysis started right away. Learn the basics of Google Analytics — a service to help you measure and track your data. Discover the customer journey so you can optimize the online sales process and convert more customers. And use your analysis to create a better, more functional website. Enroll today!
 

A Look At Your Agenda:

  • Google Analytics simplified: what it is and why measuring your numbers matters
  • How you can use Google Analytics to help shape your objectives, goals, and marketing strategy
  • Track your sales funnel: understand how people use your site
  • Key Performance Indicators to measure: the top 5 telling stats
  • How to read a Google Analytics report
  • How to get started: account set-up and basic navigation
     

Webinar Time: Webinars last 60-90 minutes

2:00PM ET

1:00PM CT

12:00PM MT

11:00AM PT

Q & A Session!

Upon enrolling in the webinar, you will have the opportunity to submit your questions via e-mail. Time permitting, your trainer will address questions from webinar participants. Many questions will be addressed in the Webinar itself. Others will be addressed in the supporting materials that will be available exclusively to webinar participants.

Your confirmation will be delivered via e-mail, so an e-mail address is required for registration.
Within 2-3 business days after registering for a National Seminars Training webinar, you’ll receive an email with specific instructions, a Web link, and a unique enrollment ID that you’ll use to connect to the webinar.

Seminar Summary:

Learn the basics of Google Analytics — a service to help you measure and track your data. (see full course description)

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