Seminars & Training Classes Offered By PPC Summit
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PPC Summit Training and Seminars


To provide a comprehensive learning resource where advertisers can get all the information they need to set up, run and optimize high performing Pay Per Click Campaigns.


For the last 3+ years we have been teaching one day classes around the USA and internationally about pay per click marketing sponsored by Yahoo!

Attendees at these sessions run the gamut from brand new marketers who haven't yet set up a Yahoo! Search Marketing, Google or MSN account, to folks who have been working with pay per click for years. Some tell us they have been working with pay per click since there was only one pay per click search engine - good old

Many of the folks who consider themselves qualified users come to the workshops with the slight hope that they will learn something new, assuming that because of their longevity with the product they are advanced advertisers. They often leave shocked at the little things they were not aware of that have been costing them money all these years.

Participants come from companies of all sizes - from small mom and pop operations, large retailers, major brand advertisers, agencies and SEM's - all united in their desire to learn more about pay per click.

We have been thrilled with the positive feedback we have received about these workshops and the level of interaction and participation of the attendees has been incredible.

Now it is time to take it to the next level !

Based on input from the thousands of advertisers who have attended the Yahoo classes, and recognizing the growing thirst for more information about pay per click we have put together these Summits to foster knowledge sharing about this often complicated subject.

We are inviting those who truly want to learn pay per click the right way. Not because they believe it will help to promote their latest get rich quick scheme, but because they recognize the value in always staying one step ahead of their competitors to achieve their marketing goals.

We are providing many sessions around the country and overseas to make it convenient to leave the office for a couple of days to immerse yourself in pay per click knowledge. We will keep these events small, so that you have an opportunity to truly interact with presenters, build peer relationships and get ALL of your questions answered.

We want these Summits to be arenas for discussion, for sharing best practices, networking with peers and solution providers, and above all sources of knowledge. This is not information at the "fifty thousand foot level" or discourse on "the big picture". You will receive practical tips, tactics and strategies which you can take back to the office and use to optimize your pay per click campaigns.

We have brought together facilitators and trainers that have years of experience working with pay per click. Some have worked as senior executives at search engines; all have run hundreds of pay per click campaigns.

They have years of experience managing pay per click for clients and are willing to share case studies, best practices, client tactics, testing results and strategies for successful campaign management. They are doing this because they recognize that what you don't know about pay per click could be costing you money.

At the end of the two days you will take away two comprehensive manuals that will enable you to address any area of pay per click campaign management. These manuals will serve as resource tools for years to come - or at least as until the search engines change their systems again.

We look forward to seeing you at the Summits and answering your questions about pay per click.



Click a Category To See a List Of Seminars and Training Classes Offered by PPC Summit  or view all training courses by title


Company Policies  (class times, cancellations etc.)

Cancellation Policy:

All payments must be made on or before the first day of the Summit. If you intend to pay by purchase order, it must be authorized by the conference organizers in advance and payment must be received prior to the early bird registration deadline. Attendee substitutions are permitted without charge.

Cancel up to 7 business days before the seminar and your registration will be refunded less a $100 enrollment charge. Please note that if you cancel and don't attend you are still responsible for payment.

If for reasons of Force Majuere the event cannot take place as scheduled the Organizer reserves the right to reschedule the event to a date and place of its choosing.


Continental breakfast, lunches, afternoon breaks and a networking reception are included in registration price.


2 comprehensive “How-to” resource manuals are also included in the registration price. One for each day of attendance.

Event Times:

Summits are 2 day events. Agenda times are 8:45 a.m. – 4:45 p.m. each day. Attendees can choose from 32 sessions based on 4 tracks or can mix and match sessions to customize their experience to meet their needs. Most sessions are classroom format, with some clinics and some moderated panel sessions.


Dress code is business casual


Attendees can pay via credit card – Visa, Mastercard, Amex and Discover accepted.

Payment can also made by invoice using a corporate check. The invoice option must be selected in the registration system and the check and invoice must be returned before the early bird registration deadline to receive the early bird discount. Invoicing and corporate checks are not accepted for on-site registration.


Early Bird Discount of $100 off the regular price for the 1 day sign up and $200 off for the 2 days. An additional $100 off per person (off the 2 day event price only) is provided when 2 or more people register at the same time. The 2 registrants can be partners, spouses, etc. but must attend under the same company name to get the discount.

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