To provide a comprehensive learning resource where advertisers can get all the
information they need to set up, run and optimize high performing Pay Per Click
For the last 3+ years we have been teaching one day classes around the USA
and internationally about pay per click marketing sponsored by
Attendees at these sessions run the gamut from brand new marketers who
haven't yet set up a Yahoo! Search Marketing, Google or MSN account, to folks
who have been working with pay per click for years. Some tell us they have been
working with pay per click since there was only one pay per click search engine
- good old Goto.com.
Many of the folks who consider themselves qualified users come to the
workshops with the slight hope that they will learn something new, assuming that
because of their longevity with the product they are advanced advertisers. They
often leave shocked at the little things they were not aware of that
have been costing them money all these years.
Participants come from companies of all sizes - from small mom and pop
operations, large retailers, major brand advertisers, agencies and SEM's - all
united in their desire to learn more about pay per click.
We have been thrilled with the positive feedback we have received about these
workshops and the level of interaction and participation of the attendees has
Now it is time to take it to the next level !
Based on input from the thousands of advertisers who have
attended the Yahoo classes, and recognizing the growing thirst for more
information about pay per click we have put together these Summits to
foster knowledge sharing about this often complicated subject.
We are inviting those who truly want to learn pay per click the right
way. Not because they believe it will help to promote their latest get
rich quick scheme, but because they recognize the value in always staying one
step ahead of their competitors to achieve their marketing goals.
We are providing many sessions around the country and overseas to make it
convenient to leave the office for a couple of days to immerse
yourself in pay per click knowledge. We will keep these events small, so that
you have an opportunity to truly interact with presenters, build peer
relationships and get ALL of your questions answered.
We want these Summits to be arenas for discussion, for sharing best
practices, networking with peers and solution providers, and above all sources
of knowledge. This is not information at the "fifty thousand foot
level" or discourse on "the big picture". You will receive practical
tips, tactics and strategies which you can take back to the office and
use to optimize your pay per click campaigns.
We have brought together facilitators and trainers that have years of
experience working with pay per click. Some have worked as senior
executives at search engines; all have run hundreds of pay per click campaigns.
They have years of experience managing pay per click for clients and are
willing to share case studies, best practices, client tactics, testing results
and strategies for successful campaign management. They are doing this because
they recognize that what you don't know about pay per click could be
costing you money.
At the end of the two days you will take away two comprehensive
manuals that will enable you to address any area of pay per
click campaign management. These manuals will serve as resource tools
for years to come - or at least as until the search engines change their systems
We look forward to seeing you at the Summits and answering your questions
about pay per click.